Senior Product Manager - Growth Incentives

Coinbase Incentives Product Manager

Ready to be pushed beyond what you think you're capable of? At Coinbase, our mission is to increase economic freedom in the world. It's a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform and with it, the future global financial system. To achieve our mission, we're seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company's hardest problems. While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported. Coinbase Growth is a consumer-facing team that works on scaling Coinbase by identifying the highest impact opportunities that better connect users and maximize core product value. We are looking for an entrepreneurial and system-thinking product manager to join our Incentives teamthe central system that will power all rewards, promotions, and user bonuses across Coinbase. Your mission is to build the "incentives-as-a-service" engine for all of Coinbase. You will own the incentive primitives (the core building blocks) that empower product teams, and the intelligent systems that deliver the right offer, to the right user, at the right time. We have three key objectives :

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Grow our addressable audience by using high-roi incentives, like the account inflow bonus, within strict profitability and risk guardrails.

Use the incentives platform to run targeted, time-sensitive campaigns that help users take key actions, build investing habits, and discover core product value.

Retain our best users and increase loyalty by building scalable incentive programs that reward product expansion, depth of usage, and aum growth.

What you'll be doing :

What we look for in you :

Nice to haves :