E-Commerce Director / Marketing

CoverFour is building the next generation of sports equipment and performance gear brands—spanning baseball, softball, football, pickleball, lifestyle apparel, accessories, and D2C product innovation.

We are looking for a strategic, data-driven Marketing & E-Commerce Director to lead the growth engine behind our portfolio.

This role combines high-level brand leadership with hands-on e-commerce expertise, serving as the connective tissue between product development, sales, marketing, creative, and operational teams.  The Marketing & E-Commerce Director will own both the strategic direction and daily execution of CoverFour’s marketing ecosystem.

This includes brand storytelling, advertising, digital commerce strategy, content creation, customer acquisition, retention, analytics, PR, and community growth.

You will lead a distributed team of marketers, agency partners, designers, and product collaborators to drive revenue, deepen customer loyalty, and elevate CoverFour’s brands across all channels.

This role is ideal for someone who can toggle seamlessly between high-level leadership and tactical execution, someone who understands how brand, creative, digital experience, and product strategy all converge to generate performance.

ESSENTIAL DUTIES AND RESPONSIBILITIES Under limited supervision and with proactive, solution-oriented decision-making, this position wil be responsible for… Marketing Leadership & Brand Strategy Lead the overall marketing vision and execution across CoverFour’s portfolio of brands.

Define brand positioning, messaging, and identity frameworks that differentiate each brand and support long-term growth.

Build annual and quarterly marketing plans—including budgets, campaign calendars, KPIs, and performance dashboards.

Oversee creative development for brand campaigns, digital assets, product launches, and storytelling platforms.

Ensure alignment with Product Strategy, Business Development, and Go-To-Market teams on new product releases, category expansions, and channel strategy.

E-Commerce Strategy & Growth (D2C + Marketplace) Own the performance of CoverFour’s e-commerce channels including website(s), Amazon, and marketplaces.

Develop and refine business strategy, sales forecasts, and profitability models across the D2C ecosystem.

Lead conversion rate optimization, site UX, merchandising strategy, and customer journey improvements.

Oversee product launches, SKU management, inventory forecasting, and operational alignment with fulfillment partners.

Partner with paid media and performance teams to maximize ROAS, new customer acquisition, and lifecycle value.

Performance Marketing, Analytics & Insights Manage paid search, paid social, email, SMS, affiliate partnerships, and retargeting campaigns.

Build a measurement framework that ties marketing activity to revenue, CAC / LTV, retention, and brand health metrics.

Implement A / B testing, audience segmentation, attribution modeling, and analytics tools to improve performance.

Translate insights into actionable recommendations for marketing, creative, and product teams.

Content, Community, Social & PR Lead content strategy across social media, influencers, creators, partnerships, and brand ambassadors.

Grow and engage online communities for each brand—driving reach, engagement, advocacy, and loyalty.

Develop PR and earned media strategies to expand brand visibility and credibility.

Build athlete, coach, influencer, and ambassador programs that align with brand values and growth goals.

Sales & GTM Enablement Build sales tools, product sheets, retailer support materials, decks, and marketing assets for internal and external use.

Support collaborations with retail partners, team sales, and dealer networks with tailored GTM resources.

Ensure seamless alignment between sales, marketing, product, and operations for category launches and seasonal pushes.

Leadership & Cross-Functional Collaboration Lead, mentor, and grow a multidisciplinary marketing team.

Manage agency relationships, freelancers, contractors, and cross-functional partners for execution velocity.

Partner with the executive team on long-range planning, business strategy, and brand portfolio development.

Champion a data-informed, test-and-learn, agile, and high-accountability culture.   QUALIFICATIONS Education and Experience :

• 7–12+ years of experience in marketing, e-commerce, or brand leadership roles; sports, retail, or consumer goods highly preferred.
• Demonstrated experience owning revenue, marketing budgets, CAC / LTV, and channel performance outcomes.
• Proven ability to develop and execute integrated marketing strategies across paid, owned, earned, and retail channels.
• Strong understanding of Shopify / D2C ecosystems, Amazon Seller Central, CRO, and digital merchandising.
• Experience managing creative teams, agencies, and cross-functional partners.
• Data-driven decision-maker with strong analytical instincts and mastery of modern marketing tech stacks.
• Excellent communicator, collaborator, and leader—able to translate strategy into execution and inspire teams.

Behavioral Competencies :