Senior Marketing Manager, Field Marketing

Job Description

Denodo is looking for an experienced, highly motivated, and detail-oriented individual to join the marketing team as a field marketing manager. The selected candidate will be primarily responsible for planning, developing and executing field marketing events and digital programs to drive pipeline generation and acceleration - ensuring they meet sales and marketing goals and targets, are accomplished with excellence, and within budget through effective management of timelines, resources, and process.

Denodo is the leader in data virtualization, providing agile, high-performance data integration and data abstraction, and real-time data services at half the cost of traditional approaches. Denodo’s high-profile customers across every major industry have achieved significant business agility and ROI.

We offer great benefits and a stunning view of the city from our newly renovated office. The company and team are both growing rapidly and the industry is hot. Apply now to join our team!

Salary Range : k - k base + variable depending on seniority

Job Responsibilities & Duties

• Field marketing : Plan, coordinate, and execute multiple end-to-end regional, industry and executive events and programs on schedule, within budget and with excellent attention to detail.
• Optimize programs for success; tracking all aspects of program execution to prescribed metrics, and analyzing results to track program efficiency, timeliness, and creative success.
• Maximize impact by leading execution of activities before, during and after campaigns in partnership with sales development reps, field sales, and other marketing functions – ensuring that all activities are well thought out and executed.
• Develop field event and / or program strategy and execution plan with detailed task list and track through completion using project management tool including assignment of tasks to others and following up with them to ensure that the tasks are completed on time.
• Manage external relationships (vendors, venues, agencies, and media partners) effectively as needed to ensure maximizing all opportunities to ensure maximum yield from investment.
• Create segment lists using targeted selection criteria and provide them to sales development reps and field sales and ensure they follow up with customers and prospects.
• Perform all onsite logistics with finesse, including onsite presence, to ensure maximum brand exposure.
• Track and optimize event / program return on investment in partnership with marketing operations.
• Create and manage regional digital marketing campaigns such as industry / region-focused webinars, virtual events, or for account-based marketing campaigns.
• Ensure leads are uploaded to CRM system in a timely fashion and assigned to sales, followed up by sales development reps, and monitor lead conversion progress.
• Support sales development reps and field sales with marketing material as needed for outbound calling efforts and sales customer visits.
• Other duties as assigned to support North America demand generation initiatives.

Desired Skills & Experience