Senior Manager, Brand & PR – DEVACURL - Urgently Hiring!

About this Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.

This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Dare to learn new skills, advance in your career and make an impact at Henkel.

What you´ll do

• The Senior Manager, Brand & PR for DevaCurl will be the brand’s strategic storyteller—translating our vision, NPI pipeline, and cultural ambitions into high-impact press coverage, partnerships, and community moments.

As a go-to expert for crafting and amplifying the DevaCurl narrative under the leadership of the Director, Brand Strategy, PR, Trade Marketing & NPI – DEVACURL and in close collaboration with the MSDS Director, Creative Strategy, it will be key to build strong media and influencer relationships, and ensuring every touchpoint reinforces brand identity, tone, and trust.

In addition, this role will lead DevaCurl’s Texture Education Collective™ (TEC) initiative, positioning the brand as an industry changemaker and ensuring ongoing advocacy for textured hair education across the professional community.

Key Responsibilities

PR & Earned Media Strategy :

Integrate PR calendar with overall marketing campaigns for cross-channel alignment.

Media & Influencer Relations :

Identify and cultivate new influencer and press opportunities that align with DevaCurl’s positioning.

Texture Education Collective™ (TEC) Leadership :

Ensure TEC efforts are integrated into broader equity and advocacy campaigns.

Brand Storytelling

Develop press kits, talking points, and brand decks that reinforce DevaCurl’s Pro-led positioning in textured hair.

Events & Partnerships :

What makes you a good fit

Some benefits of joining Henkel

The salary for this role is $120,000.00 - $135,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position.  We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.