Digital Marketing Manager - healthcare or SUD treatment marketing experience

Crossroads Treatment Centers Equal Opportunity Employer

Since 2005, Crossroads has been at the forefront of treating patients with opioid use disorder. Crossroads is a family of professionals dedicated to providing the most accessible, highest quality, evidence-based medication assisted treatment (MAT) options to combat the growing opioid epidemic and helping people with opioid use disorder start their path to recovery. This comprehensive approach to treatment, the gold standard in care for opioid use disorder, has been shown to prevent more deaths from overdose and lead to long-term recovery. We are committed to bringing critical services to communities across the U.S. to improve access to treatment for over 26,500 patients. Our clinics are all outpatient and office-based, with clinics in Georgia, Kentucky, New Jersey, North and South Carolina, Pennsylvania, Tennessee, Texas, and Virginia. As an equal opportunity employer, we celebrate diversity and are committed to an inclusive environment for all employees and patients.

Day in the Life of a Digital Marketing Manager

The Digital Marketing Manager will play a pivotal role in shaping how Crossroads communicates with patients, community partners, and the public through digital channels. This position is responsible for planning, developing, implementing, and measuring a digital strategy focused on SEO, SEM, digital advertising, to expand our reach, improve online visibility, and increase patient engagement.

The Marketing and Communications team is at the heart of growth and access expansion for Crossroads. We're building a best in-class team to help more than 26,000 patients each month receive life-changing care. Reporting to the Director of Marketing, this role collaborates closely with our agency partners, the Marketing Communications Manager, and internal teams across Operations, Community Engagement, Patient Access, and Data & Analytics to ensure a unified, mission-driven digital presence.

Digital Strategy & Campaign Execution

• Develop and implement a holistic digital marketing strategy that supports organizational growth and patient acquisition goals.
• Oversee all SEO, SEM, and digital advertising initiatives- ensuring cohesive messaging, strong performance, and measurable ROI.
• Collaborate with agency partners to manage paid media campaigns (Google Ads, Meta, display, video, retargeting, etc.), monitoring budgets, bid strategies, and A / B testing to maximize results.
• Partner with the Marketing Communications Manager to ensure alignment of digital content with broader brand and communication strategies.

Website Management & Optimization

Analytics, Measurement & Insights

Email, Retargeting & Nurture Campaigns

Social and Influencer Collaboration

Compliance & Reputation Management

Location

Education and Requirements

Position Benefits