Talent.com
NorCal Marketing Trainer
NorCal Marketing TrainerTravel + Leisure Co. • Napa, CA, US
NorCal Marketing Trainer

NorCal Marketing Trainer

Travel + Leisure Co. • Napa, CA, US
[job_card.variable_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Marketing Trainer

Travel + Leisure Co. is the world's leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

The Marketing Trainer is responsible for the delivery of marketing training related programs throughout the Northern California region. This role delivers training for both New Hire marketers for In-House marketers, Virtual Marketing and existing marketing reps for the assigned area. The trainer will facilitate core programs and initiative driven programs, while partnering with the site marketing leadership team and sales leadership teams to ensure efforts meet and exceed budgeted marketing goals.

The Marketing Trainer is also responsible for providing weekly trainings for underperforming associates, working shifts if needed at the marketing desk to ensure tour flow expectations are met. This position is hands on. The right candidate will have a strong partnership with the marketing managers and Directors to ensure performance standards are met. This role will become the SME's (subject matter experts) for the Journey system and will assist with managing usage and training. Trainers also will be promoting site and corporate contests, promotions, as well as Club Elite. There will be a partnership with the site sales trainer to coordinate on new tools, rollouts, presentations, and drive consistency in message from the marketer to the sales floor. This role, in partnership with the marketing managers and Directors will ensure the marketing team is compliant with all required trainings and Quality Assurance Audit Standards.

Essential Job Functions

  • Conducts New Employee Marketing training through the first 90 days of production and initiative driven programs. Focus is on product knowledge, effective marketing strategies, customer service, quality, compliance, and productivity. Utilizes company training program called Passport Blueprint as the main source to conduct training courses. Work side-by-side with new hires at their marketing locations after graduating from the training class. Travel is a requirement.
  • Partner with site marketing leadership and recruiting to assess new hire on boarding and performance of new hires, ensuring that new hires are achieving expected performance levels at or above the budgeted threshold within 90 days. Also assess broader opportunities relating to current marketing associate performance, marketing processes and a desired follow through to affect and implement positive change. Supports the performance management process by providing weekly trainings to any underperforming marketer. Tracks marketer performance and run reports to be utilized for performance management purposes.
  • Serves as an active marketing partner working shifts at each location to support operations (if not in training class). Inspects processes and presentation quality at marketing locations. Help ensure QA audit standards are maintained and required courses are consistently maintained. Provide coverage, if needed, at Tour Reception to greet guests and inspect quality of tour flow.
  • Partner with the site sales trainer(s), marketing and sales leaders to create consistent presentation, tools, rollouts and processes. Ensure a consistent experience from marketing to the sales floor.
  • Assist with recruiting talent and building a strong pipeline for future needs

Scope / Financial Responsibility

  • Cost savings on recruiting and hiring due to increased employee retention
  • Incremental increase in tour flow due to structured, dedicated training process and focus on on-going training and coverage at the marketing locations, ultimately increasing revenue
  • Positioning guest with the correct mindset on the sales experience can increase sales efficiencies and drive profit.
  • Travel Requirements

    Depending on needs, up to and beyond 50% at certain times. Daily schedule will also be varied and includes weekends.

    Competencies :

  • Both CMP and In-House marketing experience preferred
  • Marketing management experience desired
  • Journey
  • Driving for Results
  • Innovation
  • Minimum Requirements and Qualifications

    Education- High School diploma or equivalent, college preferred.

    Training requirements - licenses, programs or certificates required in the state where you will be working

    Knowledge and skills

  • Strong working knowledge of all Wyndham Vacation Clubs, CW, WbW, Shell marketing programs, processes, and procedures
  • Ability to deliver training to diverse groups of staff. Knowledge of adult learning principles, and ability to instruct classroom modules
  • Ability to communicate clearly, and professionally, both one on one, and in group presentations
  • Must possess effective writing and listening skills
  • Ability to use appropriate interpersonal styles and methods to reduce tension or conflict, relate positively to people in stressful situations, and remain calm under pressure, all the while putting the customer first!
  • Ability to address multiple demands and adjust style and approach to suit situations that involve rapidly changing tasks, shifting priorities, simultaneous demands, or transitions into new assignments
  • Able to make timely and sound decisions, understanding the impact and implications and providing feedback on outcomes
  • Willing to take extra measures and independent action to solve problems and get work done when the situation calls for it while holding self and others accountable
  • Skill in working as part of a team, collaborating with colleagues, establishing rapport, and gaining the trust of others
  • Able to drive results, mentoring, motivating and guiding others toward both individual and organization goals and to fulfill the shared vision
  • Technical Skills

  • Proficient in Microsoft Office
  • Knowledgeable with Apple technology (iPads)
  • Experience operating audio / visual equipment
  • Job Experience

  • Minimum of one year of successful marketing experience for Non-Owner and Owner marketing channels
  • Proven track record with the ability to T.O. tours.
  • Complexity

    Level of decision-making authority (nature and scope of decision-making, extent to which independent action is taken)

  • Schedule training classes and prepare agendas
  • Determine opportunities and develop strategic actions to lift tour flow and provide training and leadership coverage where needed
  • Ability to hold marketing team accountable to established policies and procedures
  • Level of autonomy

  • Able to work independently and oversee a team with minimal supervision.
  • The impact of his / her decision on the organization

  • Engagement in the training process and team needs will lift tour flow, guest positioning with correct expectations of experience can lift sales, ultimately driving profit.
  • Identifying and developing leaders will help sustain future growth for the company
  • Supervisory responsibility :

  • No direct reports currently
  • Organizational Relationships

    Regularly interacts with marketing associates, Guests, Owners, sales operations reporting out to site and regional leadership team, Recruiting and Human Resources.

    Work Environment

  • Computer
  • Telephone
  • iPad
  • How You'll Be Rewarded :

    We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include :

  • Medical
  • Dental
  • Vision
  • Flexible spending accounts
  • Life and accident coverage
  • Disability
  • Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
  • Wish day paid time to volunteer at an approved organization of your choice
  • 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
  • Legal and identity theft plan
  • Voluntary income protection benefits
  • Wellness program (subject to provider availability)
  • Employee Assistance Program
  • Compensation

    Generally starting at $68,640 - $68,640 per year plus commissions and bonuses. The actual salary rate of the candidate(s) selected for this role will be set based on a variety of factors, including but not limited to experience,

    [job_alerts.create_a_job]

    Trainer • Napa, CA, US

    [internal_linking.similar_jobs]
    Lecturer - Marketing - Haas School of Business

    Lecturer - Marketing - Haas School of Business

    University of California-Berkeley • Berkeley, CA, United States
    [job_card.full_time] +1
    The UC academic salary scales set the minimum pay at appointment.See the following table for the current salary scale for this position : https : / / www. The current full-time salary range for this posi...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Recruiter Trainee

    Recruiter Trainee

    Amergis Healthcare Staffing • Emeryville, CA, US
    [job_card.full_time]
    Amergis, formerly known as Maxim Healthcare Staffing, has served our clients and communities by connecting people to the work that matters since 1988. We provide meaningful opportunities to our exte...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Marketing Intern (Environmental Issues)

    Marketing Intern (Environmental Issues)

    S. Groner Associates, Inc. • Berkeley, CA, US
    [job_card.full_time]
    Are you someone who finds meaning in improving our community; wants to do something to improve our environment and work with others with a similar passion? (If so, read on.SGA Marketing is a small,...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Sales and Marketing Internship

    Sales and Marketing Internship

    American Electricity Consulting • Richmond, CA, US
    [job_card.full_time] +1
    The American Electricity Consulting Marketing internship is an opportunity like no other.Here you will have the opportunity to learn and develop crucial skills in sales, persuasion, work ethic, and...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Secondary English Trainer (0306U), Center for Educational Partnerships - Puente Project - #82621

    Secondary English Trainer (0306U), Center for Educational Partnerships - Puente Project - #82621

    University of California, Berkeley • Berkeley, CA, United States
    [job_card.full_time]
    Secondary English Trainer (0306U), Center for Educational Partnerships - Puente Project - 82621.At the University of California, Berkeley, we are dedicated to fostering a community where everyone f...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Marketing Manager - Brand, Activations & Sales Support

    Marketing Manager - Brand, Activations & Sales Support

    The Fairmont Hotel • Sonoma, CA, United States
    [job_card.full_time]
    We are far more than a worldwide leader.We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work br...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Marketing Analyst

    Marketing Analyst

    TradeJobsWorkforce • 94706 Albany, CA, US
    [job_card.full_time]
    Marketing Analyst Job Duties : Provides actionable overall market and customer insights to address...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Athletics Marketing & Fan Engagement Director

    Athletics Marketing & Fan Engagement Director

    University of California, Berkeley • Berkeley, CA, United States
    [job_card.full_time]
    A leading academic institution seeks a Senior Associate Athletics Director, Chief Marketing Officer to oversee marketing and fan engagement strategies in Intercollegiate Athletics.The candidate sho...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Salesforce Marketing Cloud Consultant

    Salesforce Marketing Cloud Consultant

    TECHOHANA • Sonoma, CA, United States
    [job_card.full_time] +1
    Salesforce Marketing Cloud Consultant (Contract-to-Hire).San Francisco, CA (Hybrid — 3 Days Onsite / 2 Days Remote).We are seeking a highly skilled. Salesforce Marketing Cloud Consultant.The ideal c...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Personal Trainer

    Personal Trainer

    Live Fit Gym Inc • Albany, CA, United States
    [job_card.full_time]
    Attention all Personal Trainers and Fitness Coaches!.We are looking for fitness professionals to join Live Fit Gym at several locations in the city. Earning Potential $100,000 plus.Live Fit Gym and ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Marketing

    Marketing

    TradeJobsWorkforce • 94710 Berkeley, CA, US
    [job_card.full_time]
    Essential Duties and Responsibilities Collaborate with Finance, Sales and Operations departments to forecast product revenues Develop and implement marketing plans for new and existing products Ma...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Bilingual Professional Development Trainer, K-12

    Bilingual Professional Development Trainer, K-12

    The Renaissance Network, Inc. • Sonoma, CA, United States
    [job_card.full_time]
    Are you a passionate educator well-versed in literacy solutions looking for a new challenge?.American Reading Company (ARC) - a mission-driven company that provides K-12 English & Spanish language ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Management Trainee - Richmond, CA

    Management Trainee - Richmond, CA

    VetJobs • El Sobrante, CA, US
    [job_card.full_time]
    Management Trainee - Richmond, CA.Attention Military Affiliated Job Seekers.Our organization works with partner companies to source qualified talent for their open roles. The following position is a...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Director of Marketing, Digital Growth and Guest Experience

    Director of Marketing, Digital Growth and Guest Experience

    Backroads company • Berkeley, CA, United States
    [job_card.full_time]
    Director of Marketing, Digital Growth and Guest Experience Oversees the website’s content, functionality, and user experience to ensure seamless navigation, • •About the Role : • • The Director of Mark...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director of Marketing and Membership

    Director of Marketing and Membership

    Bay Area Discovery Museum • Sausalito, CA, US
    [job_card.full_time]
    The Director of Marketing and Membership is a strategic leader responsible for growing the Bay Area Discovery Museum’s audience and membership while ensuring exceptional visitor experiences.R...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Clinical Marketing Liaison

    Clinical Marketing Liaison

    Fremont Hospital - Behavioral Health • Sonoma, CA, US
    [job_card.full_time]
    Come join our team and love what you do! We are currently hiring a Full Time.The Clinical Marketing Liaison plays a key role in building and maintaining relationships with community partners, refer...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Marketing Manager - Brand, Activations & Sales Support

    Marketing Manager - Brand, Activations & Sales Support

    FAIRMONT • Sonoma, CA, US
    [job_card.full_time]
    We are far more than a worldwide leader.We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work br...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Instructor Pool - Online Business Programs - UC Berkeley Extension

    Instructor Pool - Online Business Programs - UC Berkeley Extension

    University of California-Berkeley • Berkeley, CA, United States
    [job_card.part_time] +1
    Instructor (Non-Senate, Non-Tenure Track) .The compensation model varies depending upon the course delivery format.For a synchronous Live Online course, a reasonable estimate for this position is...[show_more]
    [last_updated.last_updated_30] • [promoted]