Lifecycle Marketing & Systems Manager - 40478987541

Lifecycle Marketing & Systems Manager

We're helping our client find a highly experienced Lifecycle Marketing & Systems Manager to lead and optimize their sophisticated email and CRM ecosystem. This is not a typical email marketing role, you will work at the intersection of marketing, product, data, UX, and engineering, managing a multi-platform, multi-vendor tech stack that powers complex lifecycle journeys across global markets.

In this role, you will own and evolve the entire lifecycle marketing system, ensuring scalability, efficiency, and a seamless customer experience while contributing to the company's growth and retention goals.

Responsibilities :

• Own, audit, and evolve our full lifecycle marketing system including transactional, triggered, and behavioral campaigns.
• Complete a 2-week audit with documented flow maps, pain points, and a roadmap for improvement.
• Lead cross-functional coordination between Growth, Product, Analytics, Engineering, and external vendors to align CRM strategy with broader business goals.
• Manage and streamline a complex martech ecosystem (ESPs, CDPs, customer support tools, analytics platforms, checkout systems).
• Conduct deep system audits to uncover legacy logic, overlapping triggers, conflicting flow and missed opportunities, ensuring increased system clarity and reduced redundancies.
• Standardize and document business logic, flow ownership, and performance benchmarks across departments and platforms.
• Evaluate and optimize vendor partnerships and platform usage for best-in-class deliverability, scalability, and customer experience
• Design and execute testing roadmaps for flows and segmentation strategies in collaboration with data and growth teams.
• Translate UX / business logic into clear flow maps, working alongside designers and developers to ensure accuracy and effectiveness.
• Partner with international teams to adapt lifecycle strategies for localization, compliance, and regional business priorities.
• Ensure lifecycle strategies are fully aligned across departments and platforms, with an accountability structure implemented.