Product Marketing Manager, One@Work

Product Marketing Manager

We're hiring a Product Marketing Manager to join our One@Work (Earned Wage Access) team and help lead marketing efforts across lifecycle, cross-sell, and product launches. This role is focused on building and scaling high-impact marketing strategies that drive user engagement, retention, and growth within ONE@Work and seamlessly connect those users to the broader OnePay ecosystem, and drive strategy and execution for key communications that impact millions of customers. Experience in early wage access is helpful but not requiredwe're looking for a sharp, autonomous PMM who can drive outcomes, navigate complexity, and get things done!

Responsibilities include :

• Design and execute multi-channel engagement campaigns (email, push notifications, in-app messaging, etc.) that activate and retain users throughout their lifecycle journey
• Develop and execute cross-sell strategies across our EWA, credit, and lending products
• Partner with product, engineering, design, compliance, and marketing ops to launch and scale communications
• Define communication strategy and manage execution for key initiatives, including product launches and promotional campaigns
• Work closely with external partners (e.g., Walmart) to align on marketing placements and drive adoption
• Analyze messaging performance and refine the communications framework to continually improve effectiveness and impact across customer touchpoints
• Deeply understand the customer journey and identify friction points and opportunities for value reinforcement
• Own the content and messaging strategies across lifecycle stages, aligning to brand voice and business objectives
• Track and report on KPIs and campaign effectiveness, regularly sharing performance updates and next-step recommendations

Qualifications include :

What We Offer :

Standard Interview Process :

Equal Employment Opportunity :

To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us at talent@onepay.com.