Social Media Coordinator
- [job_card.full_time]
Description
Position Purpose : The Social Media Coordinator plays a key role in shaping BigIron's online presence and community engagement across multiple brands, including Sullivan Auctioneers. This position combines creative storytelling with data-driven strategy to deliver compelling, on-brand content that builds awareness, drives participation, and fosters loyalty among buyers and sellers. Working closely with Regional Marketing Managers and the Sales Team, this role ensures that every post, story, and campaign reinforces BigIron's position as a trusted leader in the auction industry.
Essential Functions :
- Content Strategy & Creation
o Develop and execute social media campaigns that align with brand objectives, auction calendars, and promotional priorities.
o Create engaging, brand-specific content (copy, graphics, and video concepts) for Facebook, Instagram, LinkedIn, TikTok, and X (Twitter).
o Ensure all content reflects the company's brand voice, values, and visual identity.
o Stay current with social trends, platform updates, and best practices to keep BigIron's presence fresh and relevant.
o Partner with Regional Marketing Managers and Sales Team to produce timely, customized social media content for sellers, events, and regional campaigns.
o Translate field and sales requests into polished, effective posts that drive awareness, engagement, and conversion.
o Coordinate with creative and marketing teams to ensure visual and messaging consistency across all channels.
o Monitor and manage daily activity across all social channels, responding to comments, messages, and inquiries in a timely and professional manner.
o Actively engage with the audience-highlighting customer stories, amplifying brand advocates, and nurturing relationships with followers.
o Identify opportunities to grow reach, increase follower engagement, and strengthen BigIron's online community presence.
o Track, analyze, and report on key performance metrics such as engagement, reach, conversions, and audience growth.
o Use insights to optimize content strategies, posting schedules, and platform performance.
o Collaborate with the marketing analytics team to align social performance data with broader business goals.
Requirements
Required Qualifications / Skills :
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