Marketing Automation Specialist

The Marketing Automation Specialist plays a vital role in executing outbound CRM / email communications that increase customer acquisition, retention, and lifetime value. This role partners with marketing stakeholders to understand goals and drive campaigns from ideation through execution. Responsibilities include building and optimizing emails, managing segmentation and scoring, running A / B tests, and reporting on campaign performance. The ideal candidate will have 5+ years of experience, strong HubSpot and Iterable skills, and the ability to work independently in a fast-paced, hybrid environment. This is a 6-month contract-to-hire role with a strong intent to convert early (30-90 days).

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Lead and manage end-to-end campaign processes within various marketing automation platforms, including building, designing, testing and execution of campaigns
• Collaborate with other team members to create and improve essential email marketing initiatives such as segmentation, prospect scoring, customer lifecycle, prospect nurturing, etc.
• Take part in the creation of new email campaigns from start to finish including working with business owners, copy writers, visual designers, and data teams.
• Assists in the end-to-end email production process, including planning, testing, execution, and optimization.
• Continuously optimize email content quality to improve opens, clicks, conversion or other relevant KPI's.
• Run A / B tests and other growth experiments, reporting results and applying lessons learned.
• Measure, analyze and report on campaign performance and effectiveness using capabilities available for reporting, Google analytics and our business intelligence tools
• Skills

Email marketing, Marketing automation, Email campaign, Email, email automation, hubspot, lifecycle marketing specialist, CRM email marketing specialist, Html, Css, dataflow, crmtd, iterable, AI campaign models, salesforce marketing cloud, databricks, api

• Additional Skills & Qualifications

QUALIFICATIONS

• Bachelor's degree preferred but not required.
• 5+ years of experience in marketing automation - hubspot
• Hands-on experience with enterprise-grade email marketing tools
• Strong understanding of email lifecycle strategy and campaign development
• Ability to lead end-to-end campaign processes including segmentation, scoring, and testing
• Experience with integrations (Salesforce, Databricks, APIs) is a plus
• Must be able to work in a hybrid model (3 days onsite, 2 remote) and adapt to executive schedules

Secondary Skills - Nice to Haves :

• Experience with Marketing Cloud
• Familiarity with AI-driven campaign models
• HTML and email design principles
• Strategic thinking and career growth orientation
• Job Type & Location

This is a Contract to Hire position based out of Neenah, WI.

• Pay and Benefits

The pay range for this position is $39.00 - $45.00 / hr.

Eligibility requirements apply to some benefits and may depend on your job

classification and length of employment. Benefits are subject to change and may be

subject to specific elections, plan, or program terms. If eligible, the benefits

available for this temporary role may include the following :

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off / Leave (PTO, Vacation or Sick Leave)
• Workplace Type

This is a hybrid position in Neenah,WI.

• Application Deadline

This position is anticipated to close on Nov 10, 2025.

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About TEKsystems :

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.