Talent.com
Senior Marketing Manager
Senior Marketing ManagerSouthworth Clubs • Miami, FL, United States
Senior Marketing Manager

Senior Marketing Manager

Southworth Clubs • Miami, FL, United States
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Job Details

Job Location

Miami, FL

Position Type

Full Time

Education Level

4 Year Degree

Salary Range

$100000.00 - $125000.00 Base+Commission / year

Travel Percentage

Hybrid (On-site visits as required)

Job Category

Marketing

Description

Celebrate Life, the Southworth Way

The Company : Welcome to Southworth. We own and operate a growing portfolio of premier private communities, each offering inspired environments and locations. Our dedication to hospitality and endless activities for the entire family ensures our members experience a world at play like never before.

With a solid reputation for stability, integrity, and innovation, Southworth's clubs and communities provide exceptional locations where our members can truly live life at ease . Our dedicated team members play a crucial role in elevating the experience for our members, residents, guests, and fellow team members. We encourage all our team members to be and belong by providing a wide array of benefits, engagement programs, unique perks, discounts, and, of course, a lot of fun!

The Benefits : We are proud of our "family company" roots and understand everyone has a unique set of needs : we want to support you as best we can so you can live your best life with us. We offer a comprehensive benefits package that includes competitive options for medical, physical, and mental health and wellness, life insurance, 401k matching, paid time off, and more.

Grow with us! The sky is the limit for talented, driven individuals. With our ever-expanding portfolio, we offer opportunities to learn, grow, and thrive. We look forward to growing together.

Be YOU with us! At Southworth, we are working to redefine the country club. We seek talent from a diverse range of backgrounds, experiences, and cultures to ensure an innovative edge. Here, diversity is a driver of our success.

The Opportunity : We are searching for a Senior Marketing Manager who will lead our brand and marketing initiatives for The Abaco Club, shaping the narrative for our private golf club and luxury real estate with the key goals of :

  • Driving leads for membership and real estate
  • Elevating the luxury level of the club
  • Advancing the brand

The ideal candidate will possess a unique blend of brand management expertise, marketing acumen, project management skills, and digital marketing experience to drive the success of our distinctive lifestyle offerings.

Duties and Functions

1. Strategic Brand Development

  • Collaborate with the CMO and Creative Director to develop and implement a comprehensive brand strategy that reflects the exclusivity of private golf clubs and luxury real estate.
  • Cultivate and enhance brand identity, ensuring alignment with the values and aspirations of discerning clientele.
  • Partner with property leadership teams and communications managers to ensure consistent and high-quality brand delivery.

    • 2. Marketing Campaigns

  • Conceptualize, plan, and execute tailored campaigns highlighting the lifestyle and unique features of the club and its real estate.
  • Collaborate with cross-functional teams to integrate marketing strategies with property experiences.
  • Work closely with sales leadership and teams to ensure alignment with sales strategies and goals.
  • Manage all partnerships, ensuring compliance with contracts and maximizing lead generation.
  • Seek new partnership opportunities to elevate brand awareness.
  • Collaborate with the Florida salesperson to identify new channels for exposure and interest.

    • 3. Project Management

  • Oversee marketing projects from concept to completion, ensuring flawless execution.
  • Establish and manage timelines, budgets, and resources effectively.

    • 4. Communications Expertise

  • Provide guidance and strategic direction to the member communications manager.
  • Oversee communications calendars, ensuring priority messaging is timely and impactful.
  • Streamline communications channels and explore new, innovative approaches.

    • 5. Digital Marketing

  • Collaborate with the Digital Director to drive measurable results through digital strategies.
  • Build strategic email campaigns with segmentation, personalization, and automation.
  • Utilize HubSpot to optimize campaigns.
  • Support paid media planning across search and social channels.
  • Manage content marketing initiatives, including SEO, blogging, and social media.
  • Oversee website updates, ensuring content remains fresh, engaging, and aligned with sales and brand strategies.

    • 6. Communications & PR Leadership

  • Serve as liaison for public relations efforts, working with PR partners and agencies.
  • Organize media visits, press trips, and influencer engagements.
  • Oversee press releases, story pitches, and PR content.

    • 7. Prospect Engagement & Launch Strategies

  • Develop and manage prospect communications, ensuring consistent brand tone.
  • Execute neighborhood launch strategies to generate qualified leads and support sales.
  • Create segmented messaging strategies for various prospect stages.
  • Tailor communications for members, prospects, real estate buyers, and partners.
  • Use analytics and feedback to refine communications and boost conversions.

    • 8. Marketing for Operations Growth

  • Partner with operations leaders to develop strategies supporting growth of on-site amenities and services.
  • Collaborate with the communications manager to increase member participation in events and lifestyle offerings.

    • 9. Collateral Review & Development

  • Collaborate with the Creative Director to evaluate and enhance marketing and sales collateral.
  • Provide sales and operations teams with updated, high-quality materials.
  • Ensure collateral reflects brand consistency and strategy.

    • 10. Industry Expertise

  • Stay informed on private golf club and luxury real estate trends, market dynamics, and competitors.

    • 11. Collaboration & Leadership

  • Foster collaboration across creative, digital, and sales teams for a unified brand message.
  • Provide leadership and mentorship to junior team members, fostering innovation and excellence.

    • Qualification Standards

  • Proven experience as a Senior Brand and Marketing Manager in luxury real estate and / or private golf clubs.
  • Demonstrated success developing and implementing brand strategies for exclusive properties.
  • Track record of successful project management for high-end real estate.
  • Deep understanding of the luxury lifestyle industry, including market trends and consumer preferences.
  • Expertise in digital marketing channels, tools, and analytics.
  • Strong strategic thinking with ability to elevate brand positioning.
  • Excellent verbal and written communication skills.
  • Collaborative team player with ability to inspire and influence others.
  • Strong analytical skills and data-driven decision-making ability.
  • Bachelor's degree in Marketing, Advertising, Communications, Business, or related field (advanced degree or certifications a plus).
  • Experience with HubSpot, MailChimp, HTML coding, Monday.com, and Jonas Club Management software a plus.
  • Minimum 5 years of experience required.
  • Ability to travel to The Abaco Club (Great Abaco, Bahamas) 6-12 times per year to support marketing and sales activities, press trips, photo shoots, and related efforts.

    • The Senior Marketing Manager will play a pivotal role in shaping and advancing the brand identity of The Abaco Club. This is an opportunity to blend strategic vision with hands-on marketing execution for a world-class private golf club and luxury real estate community. We are seeking a creative, driven, and experienced leader who is passionate about delivering excellence and elevating the luxury lifestyle experience for our members and prospects.

    Apply today to start your new career, the Southworth Way

    Note : This job description is intended to convey information essential to understanding the scope of this position. It is not an exhaustive list of responsibilities, and additional tasks may be assigned based on operational needs.

    [job_alerts.create_a_job]

    Senior Manager Marketing • Miami, FL, United States

    [internal_linking.related_jobs]
    Senior Marketing Manager

    Senior Marketing Manager

    North Development • Miami, FL, United States
    [job_card.full_time]
    Full-Time | On-Site | Brickell, Miami.North Development is seeking a highly skilled.Reporting directly to the Marketing Director, this role will act as the operational and creative engine of the de...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Manager, FP&A

    Senior Manager, FP&A

    Coinbase • Miami, Florida, United States
    [filters.remote]
    [job_card.full_time]
    Ready to be pushed beyond what you think you’re capable of?.At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Senior Manager, Business Development, Cell & Gene Therapies

    Senior Manager, Business Development, Cell & Gene Therapies

    Fresenius Kabi USA, LLC • Miami, FL, United States
    [job_card.full_time]
    The Senior Manager, Business Development, will play a critical role in driving global sales and business development strategy for our cutting-edge Cell and Gene Therapies (CGT) Technologies divisio...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Senior FP&A Manager - Professional Services

    Senior FP&A Manager - Professional Services

    Anaplan • Miami, FL, United States
    [job_card.full_time]
    At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their comp...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Marketing Coordinator

    Senior Marketing Coordinator

    Chen Moore and Associates • Miami, FL, US
    [job_card.full_time]
    Founded in 1986, Chen Moore and Associates (CMA), Inc.CMA's areas of expertise include utility infrastructure, roadway, site development, electrical, planning, landscape architecture, and construct...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Marketing Manager

    Senior Marketing Manager

    Fausto Commercial • Miami, FL, United States
    [job_card.full_time]
    Fausto Commercial – South Florida’s Leading Commercial Real Estate Brokerage.Compensation : $75,000–$90,000 + Bonus.Fausto Commercial is seeking a Senior Marketing Manager who is.This role is ideal ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Manager, Product Marketing Shore-Ex

    Senior Manager, Product Marketing Shore-Ex

    Carnival Corp • Miami, FL, US
    [job_card.full_time]
    Focus on the main content of the job post, removing all extra metadata and navigation elements.Keep the formatting consistent and beautiful, ensuring no links, buttons, or extraneous details distra...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Senior Product Marketing ManagerNewRemote - United States

    Senior Product Marketing ManagerNewRemote - United States

    Datavant • Miami, FL, US
    [job_card.full_time]
    We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal E...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Product Marketing Manager, LATAM

    Senior Product Marketing Manager, LATAM

    Recorded Future • Miami, Florida, USA
    [job_card.full_time]
    With 1000 intelligence professionals serving over 1900 clients worldwide Recorded Future is the worlds most advanced and largest intelligence company!. We are seeking a results-driven.Senior Product...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Product Marketing Manager US

    Senior Product Marketing Manager US

    Insider • Miami, FL, US
    [job_card.full_time]
    Senior Product Marketing Manager US.We are Insider, a B2B SaaS company that drives growth for its clients around the world. We are the #1 AI-native platform for Customer Experience and Marketingoffe...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Senior Manager, Product Development & Marketing (Supplements)

    Senior Manager, Product Development & Marketing (Supplements)

    Nutrafol • Miami, FL, US
    [job_card.full_time]
    Senior Manager, Product Development & Marketing (Supplements).Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    Scribd, Inc. • Miami, FL, United States
    [job_card.full_time]
    At Scribd (pronounced “scribbed”), our mission is to spark human curiosity.We create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expe...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Marketing Manager

    Senior Marketing Manager

    Crete Professionals Alliance • Miami, FL, US
    [job_card.full_time]
    AbitOs Accountants + Advisors is an independent, full-service accounting and advisory firm specializing in accounting and consulting services for businesses and individuals.We currently have office...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Marketing Manager

    Senior Marketing Manager

    Guardian Dentistry Partners • Miami, FL, US
    [job_card.full_time]
    Guardian Corporate Senior Marketing Manager Multi-Location Strategy | Field Leadership | North Region Guardian Dentistry Partners. At Guardian Dentistry Partners (GDP), we support a thriving network...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Performance Marketing Manager

    Performance Marketing Manager

    GoTu Technology, Inc. • Miami, Florida, United States, 33122
    [job_card.full_time]
    Our cutting-edge on-demand web and mobile platform seamlessly connects licensed dental professionals with dental offices, meeting both temporary and full-time staffing needs.At GoTu, innovation mee...[show_more]
    [last_updated.last_updated_variable_days]
    Senior Manager, Product Marketing Shore-Ex

    Senior Manager, Product Marketing Shore-Ex

    Carnival Corporation & plc • Miami, FL, United States
    [job_card.full_time]
    One of the best‑known names in cruising, Princess is the world’s leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Enterprise Field Marketing Manager

    Enterprise Field Marketing Manager

    Meltwater • Miami, FL, United States
    [job_card.full_time]
    Meltwater is seeking a dynamic, results-oriented, and data-driven Enterprise Field Marketing Manager to join our expanding Americas Enterprise Marketing team. In this role, you will collaborate with...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Marketing Automation Manager

    Senior Marketing Automation Manager

    Mod Op • Miami, FL, US
    [job_card.full_time]
    Senior Marketing Automation Manager.We're hiring a Senior Marketing Automation Manager to architect, scale, and optimize lifecycle and account-based marketing programs across email, ads, web, and s...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]