Head of Consumer Growth Marketing

Head Of Growth Marketing

Yelp's mission is to connect people with great local businesses. As a trusted source of information on local business, millions of people turn to Yelp every day to make decisions about where to spend their moneyfrom where to eat, shop, or stay, to which home or local service provider to use, and beyond.

Yelp's Growth Marketing team is dedicated to driving user acquisition, activation, and long-term engagement across the full consumer lifecycle. As Head of Growth Marketing, you will shape the strategy and hands-on execution for our next phase of scalable, predictable growth. You will lead a team that thrives on experimentation, rigorous analytics, and relentless customer focus.

We are especially interested in candidates who bring direct experience with AI-driven marketing or who demonstrate a deep curiosity and enthusiasm for leveraging AI and emerging technologies to advance our product marketing objectives.

We'd love to have you apply, even if you don't feel you meet every single requirement in this posting. At Yelp, we're looking for great people, not just those who simply check off all the boxes. This is a full-time remote role based in the United States.

What You'll Do :

Shape and Lead Growth Strategy :

• Own and execute a comprehensive growth marketing strategy that supports multiple business objectives, including traffic, activation, engagement, retention, and contributions.
• Act as a team lead by thoughtfully delegating and empowering team members with clear direction, goals, and accountability.
• Develop and coordinate multi-channel programs to generate high-quality traffic and efficiently grow the top of the funnel across all key verticals, including Services.

Optimize User Onboarding & Activation :

Drive Engagement, Cross-selling, & Churn Prevention :

Accelerate and Recognize User Contributions :

Cultivate a Culture of Experimentation :

Measure, Analyze, and Optimize Performance :

Cross-Functional Collaboration and Communication :

Innovate and Integrate AI :

Mentor and Develop Teams :

What It Takes To Succeed :

10+ years of hands-on experience leading full-funnel growth marketing initiatives, including traffic generation, onboarding and activation, engagement, retention, and user contributions, in fast-paced, data-driven environments.

Skilled at mentoring and growing high-performing, independent teams with a strong culture of experimentation and learning.

Strong expertise in creating, executing, and optimizing multi-channel marketing strategies across acquisition, lifecycle, and in-product touchpoints.

Demonstrated ability to turn insights and analytics into clear, actionable marketing strategies that directly impact business performance.

Proven skill in using AI, experimentation frameworks, and advanced analytics to enhance campaign effectiveness and drive innovation.

Strong analytical and creative problem-solving skills with the ability to connect data analysis to real-world marketing decisions.

Excellent leadership and collaboration abilities when working with cross-functional partners to achieve alignment and results.

Proactive communicator who can deliver clear updates on campaign progress, risks, and strategic recommendations to all stakeholders, including executive leadership.

Track record of continuously improving marketing processes, messaging, and programs while managing forecasts and performance.

Deep curiosity about evolving customer needs, market trends, and new growth technologies and channels.

Bachelor's degree in Marketing, Business, or related field is required. An advanced degree is preferred, but not mandatory.

What You'll Get :

At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human : race, age, sexual orientation, gender identity, religion, disability, and education and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include "Playing Well With Others" and "Authenticity."

We're proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.

Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience.

We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California).

We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488.

Note : Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes.

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