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VP, Data Management & Visualization
VP, Data Management & VisualizationIPG Mediabrands • New York, NY, United States
VP, Data Management & Visualization

VP, Data Management & Visualization

IPG Mediabrands • New York, NY, United States
[job_card.variable_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Position Summary

As Vice President, Data Management & Visualization, you will lead end-to-end data flow and reporting programs across a major client portfolio. This includes overseeing data collection, aggregation, QA, anomaly detection, processing, and visualization, while also shaping data strategy for the broader business. This highly visible role combines thought leadership, technical expertise, and people management. You will serve as a trusted consultant to senior clients and internal stakeholders while driving innovation in data practices and ensuring scalable solutions across Mediabrands.

Key Responsibilities

  • Strategic Leadership : Lead end-to-end data flow and reporting programs, setting vision, defining processes, and ensuring scalable solutions across multiple client portfolios.
  • Client & Stakeholder Engagement : Serve as the senior data consultant for clients, internal leaders, and external partners; communicate with clarity and authority at all levels including C-suite.
  • Team Leadership : Manage, mentor, and inspire a multi-level team (onshore and offshore), ensuring alignment, growth, and consistent delivery of high-quality outputs.
  • Consistent Processes : Establish and enforce standardized data practices across Mediabrands clients.
  • Campaign Naming Conventions : Define and drive adoption of consistent campaign naming structures to improve cross-channel reporting and analysis.
  • Data Integration : Oversee preparation and integration of diverse datasets, including first-party and non-standard digital inputs, into reporting and analytics workflows.
  • Data Quality & Anomaly Detection : Implement frameworks and governance for QA, validation, and anomaly detection across all reporting and dashboards.
  • Media Platform Knowledge :
  • Campaign Management : CM360, DSPs.
  • Social : Meta, Snapchat, TikTok, Pinterest, LinkedIn, X.
  • Search : SA360, Bing, Google Ads.

Required Skills

  • Technical Expertise :
  • Advanced understanding of data flow across APIs, databases, and BI tools.
  • Deep experience in visualization and dashboard creation; Tableau preferred.
  • Strong BI tool proficiency (Alteryx, Power BI, KNIME, etc.); Tableau Prep preferred.
  • Advanced database knowledge (Snowflake preferred).
  • Campaign & Data Governance :
  • Expertise in campaign naming conventions and ensuring consistency across platforms.
  • Strong track record in data quality assurance and anomaly detection.
  • Leadership & Communication :
  • Proven ability to manage large teams across levels and geographies.
  • Skilled in delivering feedback, providing guidance, and ensuring collaboration in complex stakeholder environments.
  • Ability to translate business requirements into actionable technical roadmaps.
  • Desired Skills & Experience

  • 10+ years of experience in agency or client-side digital media, data management, or media analytics.
  • Strong presentation development and delivery skills.
  • Excellent written and verbal communication.
  • Demonstrated ability to influence, engage, and develop colleagues (direct and indirect reports).
  • Experience driving innovation and implementing scalable data / reporting solutions at enterprise scale.
  • Wage and Benefits

    We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

    The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's / applicant's skill set, level of experience, and qualifications.

    Employment Transparency

    It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

    Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

    The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

    For applicants to jobs in the United States : In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com .

    Salary Range

    $160,000 — $190,000 USD

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