QUALIFICATIONS:
Education
Bachelor’s degree required
Experience and Training
Experience in sales, marketing, communication, content creation required
Minimum two years’ experiencein marketing
Knowledge, Skills, Ability:
Strong interpersonal skills
Proficiency in time management and workflow
Excellent written and verbal communication skills
Ability to maintain confidentiality of information
Creativity and experience in print marketing and email design
Proficiency inMicrosoft Office product, Airtable and Canva
ESSENTIAL FUNCTIONS:
Helps the Assistant Vice President of Enrollment Marketing plan and develop creative content for Admissions print and digital marketing tools; collaborates with other departments to develop, update and and enhance on-line marketing content, updates and develops print marketing pieces
Manages relationship with marketing partners and vendors
Develops and maintains in-depth, up-to-date knowledge of the university’s academic and extracurricular programs to ensure marketing materials are accurate and on-brand.
Maintains positive work atmosphere by acting and communicating effectively with students, students’ parents, faculty, co-workers and managers
Other duties as assigned
ACCOUNTABILITY:
Contributes to the development and achievement of HPU’s recruitment objectives
Assistant Director of Enrollment Marketing • High Point, NC
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