Lead Director, Enterprise Social Media

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate.

Position Summary

CVS Health is seeking a strategic and visionary Lead Director, Enterprise Social Media to elevate our social media presence across platforms and audiences. This role will lead the development and execution of our enterprise-wide social media strategy, driving reputation, brand engagement, and thought leadership through compelling storytelling and stakeholder collaboration.

The ideal candidate is a seasoned digital communicator with deep platform fluency at a Fortune 100 company, a passion for innovation, and a proven ability to influence across a matrixed organization. You will oversee a high-performing team and partner closely with Government Affairs, Marketing, HR, and fellow Communications team members to ensure our social media ecosystem reflects the voice, values, and vision of CVS Health.

Key Responsibilities

Strategy & Leadership

Architect and evolve CVS Health’s enterprise social media strategy across platforms like LinkedIn, X, Facebook, Instagram and YouTube and emerging channels

Serve as a trusted advisor to senior leadership, guiding digital storytelling and social media activation plans.

Lead cross-functional governance of the enterprise social media ecosystem, including executive thought leadership, colleague advocacy programs and enterprise social policies.

Content & Channel Management

Oversee editorial planning across corporate channels, ensuring relevance, quality, and platform-native execution of content by production partners.

Drive innovation and scale of social-first content concepting, including use of short-form video, real-time storytelling, and interactive media.

Lead relationships with platform partners to ensure that CVS Health is best positioned to implementbest practices, innovations and partnerships.

Paid Social & Amplification

Own paid social execution, including always‑on boosting of top organic content, signature reputation flights, and rapid response activations to reach the right audiences at the right time.

Collaborate with internal and external partners to execute paid plans from concepting to reporting.

Serve as an advisor for Business Unit Communications partners to implement ad-hoc paid social media plans that run alongsideEnterprise paid social campaigns without conflicts and fulfill best practices.

Executive & Colleague Advocacy

Shape strategies for executive social media presence and colleague advocacy in partnership with the team lead for these programs, ensuring consistency, authenticity, and alignment with enterprise social media plan.

Collaborate with Colleague Communications to amplify colleague voices and foster digital fluency across the organization.

Analytics & Optimization

Leverage analytics compiled by internal and external partners to translate performance data into actionable insights and channel optimizations.

Monitor competitive landscape and emerging trends to keep CVS Health at the forefront of digital engagement.

Report ROI and reputational impact of enterprise social media ecosystem to leadership on a monthly, quarterly and annual basis, proactively suggesting future investments and priorities.

Crisis & Rapid Response

Shape social media rapid-response strategies to address pressing reputational risks and opportunities.

Work with agency to implement rapid-response strategy with rigorous protocols around listening, reporting and escalation.

Regularly deploy listening techniques to source proactive content opportunities from news, social conversations and trends.

Collaborate with Security, Legal, IT, Government Affairs, Communications, HR, Customer Experienceand platform partners to ensure readiness and alignment in moments of change.

Team & Tools Management

Build and manage relationships with agency partnerssupporting community management, crisis management, social media listening and paid media.

Lead and develop a high-performance internal team, fostering an inclusive and innovative culture.

Ensure the team has the best tools and technology to make an impact, regularly leading exploration of new Enterprise-wide social media software.

Required Qualifications

10+ years of progressive experience leading social media programs with a demonstrated record of measurable impact.

Deep expertise across the full social media spectrum—strategy, content development, community engagement, analytics, and social listening.

Creative leader with a track record of breakthrough ideas.

Strategic thinker with strong operational discipline and attention to detail.

Exceptional communication and presentation skills.

Tech-savvy with deep knowledge of social platforms, tools, and analytics, such as Sprinklr.

Influential leader adept at navigating matrixed organizations and managing stakeholders.

Expertise in handling complex social media issues and crises with a calm, yet decisive approach in a highly regulated environment.

Preferred Qualifications

Experience working for a Fortune 100 company and / or with Fortune 100 clients at an agency.

Health care experience preferred; consumer experience desirable.

Combination of agency and in-house background preferred.

Social media influencer program management.

Proficiency in AI tools and workflows within social media operations.

Ability to integrate AI-driven insights into editorial planning and optimization cycles.

Understanding of SEO and GEO principles to see how social amplification influences search rankings and large language models.

Education

Bachelor's degree in communications or marketing, or equivalent work experience.

Pay Range

The typical pay range for this role is :

$100,000.00 - $231,540.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include :

Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan .

No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit

We anticipate the application window for this opening will close on : 11 / 13 / 2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.