Digital and Web Experience Marketing Manager

Description

Culture rules at Delta Dental. Its key to our becoming the leading dental benefits carrier in the state reaching over 500000 Idahoans with our dental plans and community outreach programs. Were small on ego and big on grins. Youll see us involved in community events and Did you make someone smile today on our To-Do lists. Our employees have the opportunity to make a difference in peoples lives while working in an environment full of challenge collaboration flexibility and industry-leading growth potential. Join our team committed to better oral health for all Idahoans.

The Marketing Manager Digital and Web Experienceis a critical role responsible for managingmaintaining and enhancing the Delta Dental of Idaho website using Adobe Experience Manager (AEM). The primary focus of this position is to ensure the website isaccurate up to date user-friendly and aligned with brand and businessobjectives.

In addition this role develops and executes digital marketing initiatives that support brand awareness lead generation and sales across channels including SEO SEM paid media email social media and content marketing. The position works closely with cross-functional partners to plan implement and measure digital campaigns manage website content and performance and conduct market research to inform ongoing optimization efforts.

ESSENTIAL FUNCTIONS

• Manage maintain and optimize the Delta Dental of Idaho public website using Adobe Experience Manager (AEM). Ensure content accuracy usability accessibility and brand consistency.
• Oversee the web experience in AEM by implementing AI-assisted workflows for routine updates tagging taxonomy and metadata improvement including AI-supported content generation.
• Manage comprehensive SEO and GEO strategies to improve organic visibility across traditional search engines AI assistants and emerging digital environments.
• Monitor performance metrics (traffic engagement conversions). Use AI-supported analytics to surface behavioral insights and inform predictive recommendations.
• Oversee page creation archiving and redirects. Partner cross-functionally on digital governance content standards and ethical AI use ensuring privacy and accessibility compliance.
• Partner with IT to support enhancements to secure member provider employer and broker portals including content updates testing and release coordination.
• Plan and optimize paid digital campaigns. Coordinate with third-party agencies and Delta Dental Association partners to support website functionality and shared digital initiatives.
• Support digital marketing and social media advertising efforts in collaboration with the Marketing Specialist to drive qualified traffic and engagement.
• Stay informed on website management digital experience accessibility security and marketing best practices to recommend enhancements and ensure compliance with evolving standards.
• Build effective working relationships with internal stakeholders to ensure digital platforms meet business and user needs.
• Demonstrate commitment to the organizations vision mission values code of ethics and security standards.
• Perform other duties as assigned.

Requirements

KNOWLEDGE SKILLS AND ABILITIES

PHYSICAL AND MENTAL REQUIREMENTS

OUR CULTURE

DDID seeks to provide a positive workplace where employees are treated with respect and all are accountable for living our values and Code of Ethics while empowered to help the organization succeed in achieving its mission and vision.

All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status.

Individuals that may need assistance with the applicant or interview process may contact human resources at or by phone : .

Benefits

Delta Dental of Idaho offers a competitive benefits plan for eligible staff including :

Required Experience :

Manager

Key Skills

Civil,Anti Money Laundering,Intelligence,Hospitality,Administrative Services

Employment Type : Full Time

Department / Functional Area : Marketing

Experience : years

Vacancy : 1