Employer Branding Specialist

Employer Branding Specialist

We are seeking a creative, results-driven Employer Branding Specialist to execute the branding and marketing efforts aimed at attracting top talent to Sazerac. This individual contributor role will play a key part in our talent acquisition strategy, focusing on employer brand development, social media campaigns, digital advertising, local community outreach, and building relationships with colleges and universities. The ideal candidate will be passionate about storytelling and leveraging data to craft compelling campaigns that resonate with potential candidates.

Responsibilities include :

• Leading efforts to launch and maintain a strong employer brand that reflects our company values, culture, and opportunities, ensuring consistency across all channels.
• Executing social media campaigns and digital advertisements to attract diverse talent. Utilizing platforms such as LinkedIn, Instagram, Facebook, Twitter, and others to increase brand visibility and engagement.
• Creating compelling, on-brand content, including job postings, employer brand videos, employee testimonials, blog posts, and social media posts that showcase the company's culture and work environment. Maintaining and optimizing content on the company's career site and employer presence across external platforms, including LinkedIn, Glassdoor, Meta, TikTok, and other recruitment marketing channels.
• Building relationships with local organizations, community groups, and other external partners to promote our brand and attract talent. Representing the company at local events, career fairs, and conferences.
• Assisting the University Relations Manager with developing and managing relationships with colleges and universities to build awareness of career opportunities and attract interns and new graduates. Designing and executing recruitment marketing campaigns targeting students.
• Executing end-to-end recruitment marketing campaigns, including project timelines, budgets, and performance tracking. Ensuring campaigns are aligned with hiring goals.
• Using analytics tools to measure the effectiveness of marketing efforts and adjust strategies based on performance metrics. Providing regular updates and reports to the Talent Acquisition team.
• Working closely with the Talent Acquisition, HR, Internal Communications, and Marketing teams to ensure alignment of messaging, branding, and recruitment strategies.
• Working with manager to develop a prioritized My Performance plan with clear tangible signs and measurement tools in place to assess personal progress. Helping hiring managers determine which skills will need developed for candidates selected for hire by observing areas of opportunity throughout the selection process.
• Communicating personal career goals to manager; developing and executing career development plan to achieve career goals. Understanding the succession planning needs of the company to effectively identify talent to meet future needs.

Qualifications / Requirements :

MUST

Physical Requirements :

Min : USD $79,425.60 / Yr.

Max : USD $119,138.40 / Yr.