About Sawyer Twain
Sawyer Twain is a national, American-owned leader in designer billiards, shuffleboards, and high-end recreation pieces, as well as select luxury home furnishings. We operate multiple high-performing digital storefronts and own expanding internal lines—including Doc & Holliday and Nixon Billiards—with active B2C growth, B2B distribution, and a limited, selective third-party marketplace presence.
We’ve become a trusted authority in the luxury recreation and home-furnishing space by delivering premium digital experiences, rigorous operations, and true white-glove service. We seek self-starting leaders with proven track records—capable of driving growth, forging strategic partnerships, expanding into complementary verticals, overseeing execution, and building high-performing teams within a culture where people genuinely want to do their best work.
The Opportunity
We are hiring a hands-on, charismatic Director who also serves as the Integrator—the operator who brings clarity, structure, accountability, and momentum to a multi-brand, multi-channel eCommerce business.
This role is fully hands-on — you will actively build, manage, and oversee the systems, workflows, platforms, and teams that power our digital commerce operation.
You will define and drive Sawyer Twain’s growth across B2C, B2B, retail, and wholesale channels; lead operational excellence; expand into complementary verticals; and deliver measurable outcomes in revenue, margin, and organizational performance.
This role requires a decisive, visible leader with strong interpersonal presence—someone who builds systems and culture simultaneously, leads with approachability and confidence, and unites teams around a shared mission.
Your Role as the Integrator
You are the execution engine—aligning people, systems, and priorities into one cohesive plan.
You turn strategy into action, eliminate ambiguity, build structure, and maintain the operating cadence of the business.
You assemble and elevate the right team, implement the right systems, and ensure execution stays disciplined and on track.
Core Responsibilities
Strategic Growth, Multi-Brand Expansion & Channel Leadership
- Lead growth across B2C, B2B, retail, wholesale, and marketplace channels
- Evaluate and onboard new brands, partnerships, and distribution opportunities
- Oversee expansion into complementary verticals, ensuring alignment with craftsmanship and profitability
Digital Commerce Operations & Catalog Ownership
Direct digital operations across BigCommerce, internal storefronts, and select marketplacesOwn the full product catalog (SKUs, variants, imagery, pricing, content accuracy, SEO)Maintain clean data flows between vendors, BigCommerce, OMS / CRM, and other platformsVendor, Dropship & Logistics Operations
Lead daily dropship operations for high-ticket furniture and recreation itemsEnsure vendor accountability for SLAs, accuracy, freight timelines, and replacementsMaintain a high-touch, white-glove customer experienceRetail, Wholesale & Marketplace Strategy
Develop strategies for retail, wholesale, B2B, and select marketplace channelsEnsure pricing, merchandising, trade programs, and profitability support long-term goalsCustomer Journey & Post-Purchase Experience
Architect the entire post-purchase experience (freight, white-glove, communication, RMA)Build CX systems and SOPs for consistent executionTech Stack, Integrations & Automation
Oversee BigCommerce, internal tools, Square, OMS system, CRM systems, and related SaaSManage integrations, automation logic, inventory sync, tax tools, and API reliabilityRapidly troubleshoot and implement long-term systems improvementsRoadmap & Operational Leadership
Build and execute an 8–12 month roadmap with clear priorities and KPIsLead cross-functional collaboration across Marketing, Finance, Ops, and CXEstablish operating rhythms, accountability systems, and performance standardsServe as a hands-on Integrator—keeping projects on track and outcomes measurablePerformance Marketing & Lifecycle Automation
Lead SEO, SEM / PPC, Meta, Google, Pinterest, Criteo, and retargetingAlign brand storytelling, merchandising, and UX with performance goalsBuild lifecycle flows (welcome, abandoned cart, post-purchase, retention)Own forecasting, attribution dashboards, and channel optimizationManage agencies and external partners in a unified, data-driven planLeadership & Culture
Lead with charisma, authenticity, and confidence—people enjoy following youBuild and shape a high-performing team through recruiting, development, and decisive personnel leadershipCreate a culture that is supportive, accountable, and proud of its workImplement scalable systems, SOPs, and workflowsStep in hands-on when necessary to maintain clarity and momentumCommunicate directly, transparently, and decisivelyMake high-impact strategic and operational decisions with full ownership of outcomesQualifications
Ownership of $10M+ annual eCommerce revenue with strong KPI fluency3+ years in eCommerce operations or performance marketing for a high-growth brand or multi-brand environmentStrong experience with BigCommerce, OMS / CRM systems, and SaaS platformsDemonstrated success improving conversion, scaling automation, and increasing retentionExperience in dropshipping, multi-vendor ecosystems, or high-ticket logisticsA self-starting operator with a track record of executionCharismatic, approachable, and capable of cultivating a high-performance culturePhoenix-based or open to relocation (hybrid considered)When You Apply, Please Share :
The largest eCommerce business you’ve led + measurable resultsYour philosophy on leading high-performing teamsYour 8–12 month plan for growing B2C and B2B, including your first 90 daysWe do not sell on Amazon.
This is a full-time, hands-on executive role — no consultants or interim engagements.
Integrator. Autonomy. Accountability. Leadership. Visible impact. Growth-focused.