Paid Search Specialist

Paid Search Specialist

The Paid Search Specialist is a role primarily responsible for monitoring, managing, reporting, and supporting planning for paid search programs. This position should have an understanding of the program strategy and objectives to ensure a flawless execution and reporting approach that aligns with campaign goals and objectives.

This position accurately executes programs while closely monitoring campaigns and delivering reporting that aligns with and accomplishes our client's goals and objectives. Ad Operations is not a part of this role, and candidates with only AdOps experience (even if it included Search) do not meet our criteria.

The starting rate for this role is 7 USD per hour. Please note that the final rate will depend on your skills and experience.

Job Responsibilities

1. Campaign Execution and Management:
• Independently execute paid search programs through all stages, including planning, implementation, monitoring, and reporting.
• Oversee the day-to-day management of paid search campaigns across various platforms (Google Ads, Bing Ads, etc.).
• Optimize campaign performance through continuous monitoring, testing, and adjustment of keywords, ad copy, and landing pages.
2. Monitoring and Reporting:
• Closely monitor paid search campaigns, making real-time adjustments to optimize performance.
• Deliver accurate and insightful reporting that aligns with and achieves our client's goals and objectives.
3. Strategy Alignment:
• Understand the program strategy and objectives to ensure alignment with execution and reporting approaches.
• Collaborate with cross-functional teams to support planning for paid search programs.
4. Ad Operations Exclusion:
• This role does not involve Ad Operations responsibilities, and candidates with only AdOps experience, even if including Search, will not meet our criteria.