Senior Manager, Ecommerce

Senior Manager, Ecommerce

Founded by two sisters a dentist and an artist COCOLAB welcomes you to a whole new oral wellness world. Where joy crashes routine through delightfully dentist-designed, high-performance products that work, rebuild, and nurture. We are the fun oral innovators. The floss-wielding, bacteria-busting, oral wellness makers of tomorrow. No plaque stands a chance, and our designs are anything but dull. We are iconic. Because your smile is iconic. We are COCOLAB.

Our workforce is fully remote, and we're committed to building a high-performing team that comes together to advance our mission. We're bringing together talent to deliver your daily hit of dental dopamine in the following states : AZ, CA, CT, IN, KY, MA, MI, MN, MT, NV, NJ, NY, PA, RI, SC, TN, TX, WA, WI.

The Role

We're looking for a metrics-obsessed, digitally savvy Senior Manager, Ecommerce to own performance across our DTC website, Amazon storefronts, and select retail ecommerce channels. You'll be responsible for maximizing conversion, revenue, and customer lifetime value through sharp merchandising, data-driven testing, and seamless shopping experiences. You'll lead agency and vendor partners, manage promotional calendars, and collaborate cross-functionally to keep our online presence best-in-class.

What You'll Do

• Own Ecommerce Performance : Drive revenue, conversion rate, AOV, and subscription growth across DTC, Amazon, and retail ecommerce channels.
• Lead Site Merchandising : Strategically plan and execute product assortments, launches, collections, and promotional storytelling to ensure the right product, in the right place, at the right time.
• Manage External Partners : Lead relationships with ecommerce agencies and vendors (Amazon, SEO, CRO, UX, and platform partners), holding them accountable for measurable performance and ROI.
• Run Promotional Planning : Build and execute calendars for key campaigns, product drops, and seasonal events, in partnership with Marketing, Creative, and Retail.
• Optimize Through Data : Use A / B testing, CRO strategies, and behavioral insights to improve funnel performance; set and monitor benchmarks for traffic, CVR, AOV, LTV, and revenue per visit.
• Collaborate Cross-Functionally : Partner with Creative, Marketing, Operations, and Supply Chain to deliver a seamless customer experiencefrom campaign ideation through fulfillment.
• Forecast & Report : Own ecommerce forecasting and performance dashboards, distilling insights into actionable strategies for growth.
• Expand Retail Ecommerce : Support sales through online retail partners (e.g., Target.com, Amazon, specialty retailers), ensuring brand consistency, optimized product pages, and strong promotional execution.
• Stay Ahead : Track industry trends, competitor tactics, and emerging ecommerce technologies to test and scale innovations.

What You'll Bring

What We Offer

Cocolab is an Equal Opportunity Employer and seeks to provide a workplace where all employees feel supported and respected. We are committed to fostering a diverse, inclusive, and accessible workplace. Cocolab does not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, genetic information, marital status, pregnancy status, citizenship status, or any other characteristic protected by federal, state, or local laws. We encourage applicants from all backgrounds to apply.