VP of Advertising & Sponsorship Sales

Job Description:

Boston Globe Media is New England's largest newsgathering organization -- and much more. We are committed to being an indispensable, trusted, reliable source of round-the-clock information. Through the powerful journalism from our newsroom, engaging content from our content marketing studio, or through targeted advertising solutions, brands and marketers rely on us to reach highly engaged, educated, and influential audiences through a variety of media and experiences.

The Boston Globe Advertising team is seeking an entrepreneurial, creative, results driven advertising and sponsorship revenue leader. In this role you’ll be responsible for driving revenue growth across multiple media brands (Boston Globe, Boston.com, B-Side), in multiple formats (digital, video, print, live events, virtual events, and custom content). You’ll collaborate across multiple teams including marketing, StudioB, Account Management, Events, Editorial, and Product. In addition to leading the team in direct sales, this role has oversight and responsibility for programmatic revenue across the portfolio.

This position is located at the Boston headquarters and reports directly to the Chief Commercial Officer.

Responsibilities:

• Lead and develop a high-performing sales team that consistently meets and exceeds revenue quotes
• Build and own multi-year advertising revenue plans across digital, print, programmatic, audio, video, newsletters, and live events
• Lead quarterly and annual revenue forecasting anchored in market intelligence, seasonality, vertical trends, and emerging platforms
• Develop revenue growth frameworks for key Boston Globe franchises
• Identify and operationalize new monetizable products in partnership with Product and Editorial
• Own end-to-end pipeline accuracy, forecasting, pacing reporting, in conjunction with Revenue Operations
• Provide insight-rich reporting to CCO
• Partner with Sales Marketing on audience insights, market positioning, and advertiser storytelling.
• Shape BGM’s advertising position in the region: trust, authority, and quality
• Serve as a connective partner across Product, Editorial, Marketing, Events, and Ad Ops to ensure cohesive GTM strategy.
• Management, oversight, support and the strategic vision of all of the key responsibilities including:
  • Develop and implement the strategy behind all advertising technology and programmatic revenue streams: display, native, video, etc.
  • Work with finance to develop and hit revenue targets for all programmatic revenue streams
  • Optimization & management of all programmatic display streams including header bidding, server to server, AdX etc.
  • PMP onboarding and management

Qualifications:

• BA/BS degree or equivalent practical experience
• 8+ years of leadership and digital advertising sales experience
• Experience selling custom content and integrated marketing programs
• Understanding of the Boston market and overall media industry
• Relationships in the industry and at relevant advertising and communications agencies
• Ability to develop, lead and communicate complex programs and proposals
• Strategic thinker and creative problem solver
• Excellent verbal, written and presentation skills
• Highly self motivated and effective time management and organizational skills
• Outstanding record of achievement and exceeding goals
• A willingness to adapt and be audience focused, with a curious mindset and a commitment to creating an inclusive work environment

The BGMP office is located in downtown Boston, near Faneuil Hall and Quincy Market, and is easily accessible by MBTA and commuter rail lines. This position is based in Boston, and candidates should be based in the area or willing to move.

The annual salary for this role is $165,000 - $190,000 and is eligible for commission.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

EEO Statement: At Boston Globe Media, our mission is to empower, connect, and convene our communities with independent, trusted journalism and storytelling. We know a critical part of achieving this is by having a workforce that is representative of the communities we serve. Boston Globe Media is an equal opportunity employer that welcomes candidates and colleagues of all backgrounds, experiences, perspectives, and skills.