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VP of MarketingUnited States
VP of MarketingUnited StatesSmartling • Buffalo, NY, US
VP of MarketingUnited States

VP of MarketingUnited States

Smartling • Buffalo, NY, US
[job_card.30_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

VP of Marketing

Are you ready to lead at the intersection of technology and global communication? Smartling, a leader in using artificial intelligence to revolutionize translation and localization services, is seeking an experienced Vice President of Marketing with a track record of success to elevate our brand and drive growth. As a profitable, fast-growing company backed by the prestigious Battery Ventures, we're more than just a business; we're a purpose-driven team dedicated to breaking down language barriers worldwide. In this pivotal role, you'll craft marketing strategies that not only highlight our innovative edge but also resonate with audiences across the globe. Join us on our quest to transform how the world's leading brands create multilingual experiences their customers love. Reporting to the CEO, the VP of Marketing will be a critical part of the leadership team to define and execute the organization's growth strategy.

You Will

  • Define, drive, and deliver marketing KPIs
  • Take responsibility for the annual marketing plan, strategy, and team
  • Lead marketing forecasting and planning to optimize conversions across all channels
  • Manage execution of plans across functions and teams as needed to meet business objectives and drive success stories
  • Prioritize goals and drive your team and agencies to get the job done
  • Ensure sufficient internal communication and awareness of programs with Product, Sales, and other teams
  • Develop and manage the marketing budget, and recommend appropriate marketing strategies and investments across all channels
  • Serve as a member of the Leadership team to help shape Smartling's vision, strategy and plans to maintain leadership in the localization industry
  • Stay ahead of industry trends, competitor activities, and customer preferences to inform marketing strategies and refine product positioning
  • Support Smartling's HR and Recruiting functions by showcasing our company culture and forecasting hiring needs for the marketing department

You Have

  • Senior-level experience developing and achieving successful marketing strategies for a fast-growing innovative AI company
  • 5+ years in executive, managerial, or people leadership capacities, or equivalent entrepreneurship roles
  • A process-oriented and data-driven approach to building awareness and consideration at the top of the funnel and conversions throughout
  • Experience playing a key role in defining exceptional brands
  • Demonstrated ability in brand storytelling and messaging that shows the value of our platform, team, and customers
  • Demonstrable experience designing and implementing successful marketing campaigns
  • Ability to maintain highly strategic thinking and thrive in a high-growth, entrepreneurial, and ambiguous environment
  • Clear, concise, and compelling communication (visual, verbal, and written) skills
  • Proven ability to lead through influence
  • Proven success in accelerating sales growth by supporting Sales and Engagement teams
  • Worked with agencies and providers and know how to complement internal and external capabilities

    • You Are

  • A leader. Performance-driven, proactive, and will use excellent judgment when dealing with issues
  • A team player. Ability to work effectively and cross-functionally within all levels of management, both internally and externally
  • Results-driven. Center on professional and personal growth
  • An analytical thinker. "If there is a problem I have a solution" attitude
  • Strategic. Translates high-level strategies into practical implementation strategies
  • Detail-oriented. Supremely well organized with attention to detail

    • You Will Enjoy

  • Freedom - we are remote first
  • Growth - an opportunity to learn and advance your career
  • Wealth - we offer a competitive salary and 401(k) + company match
  • Wellness - health insurance; free medical plan for you and your family
  • Balance - flexible PTO + 11 holidays; generous parental leave
  • Culture - an energetic, value-driven, and fun culture and team spirit
  • Bonus - employee referral program and Apple equipment

    • We are currently accepting applications from candidates based in the Eastern Time zone.

    Smartling is proud to be an equal-opportunity employer. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, skills, and experiences.

    We use the E-verify platform for work authorization verifications.

  • To work from home, you must have a strong internet connection, a quiet space, and a professional (distraction and clutter-free) background.
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