Data Driven Marketing AnalystVirtualVocations • Indianapolis, Indiana, United States
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Data Driven Marketing Analyst
VirtualVocations • Indianapolis, Indiana, United States
[job_card.variable_days_ago]
[job_preview.job_type]
- [job_card.full_time]
[job_card.job_description]
A company is looking for a Data Driven Marketing Analyst - Audience Design.
Key Responsibilities
Utilizes BI tools to build targeted datasets for omni-channel marketing campaigns and extract relevant information
Develops, tests, and implements statistical models using R and Python to enhance campaign results
Collaborates with internal teams to create KPIs from multiple data sources for improved decision-making
Required Qualifications
Bachelor's Degree in Computer Science, Mathematics, Economics, Statistics, or related field with data analytics coursework
Experience with Microsoft Excel
Proficiency in R or other statistical modeling tools
Experience with Python and big data tools
Familiarity with SQL, IBM SPSS, Access, or other database structures
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