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E Commerce Digital Marketing Manager
E Commerce Digital Marketing ManagerFelina Lingerie • Los Angeles, CA, United States
E Commerce Digital Marketing Manager

E Commerce Digital Marketing Manager

Felina Lingerie • Los Angeles, CA, United States
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Job Title : E-commerce and Digital Marketing Manager

Industry : Apparel / Fashion Reports to : VP of E-commerce Location : Chatsworth, CA

Employment Type : Full-Time / On Site

Salary Range : $90-$120k

Job Summary

We are seeking a dynamic and data-driven E-commerce and Digital Marketing Manager to lead and scale our digital sales channels in the fast-paced apparel industry. This role is pivotal in owning the strategy, execution, performance and maintenance of both Direct-to-Consumer (DTC) e-commerce platforms and third-party marketplaces (such as Amazon, Walmart, Target+, and others). The ideal candidate is both analytical and creative, understands apparel brand-building in a digital world, and thrives in a collaborative, fast-paced environment.

Key Responsibilities

E-commerce (DTC) Strategy & Management

  • Own and optimize performance across the brand’s owned e-commerce websites on Shopify
  • Lead UX / UI improvements to increase conversion rate, reduce bounce rate, and enhance customer experience.
  • Manage product merchandising, categorization, pricing, cross-sells / upsells, and seasonal content updates.
  • Analyze funnel metrics and customer behavior using tools like Google Analytics, Triple Whale, or Shopify analytics.
  • Collaborate on site promotions, A / B tests, landing pages, and product launches.

Marketplace Management

  • Oversight on day-to-day operations across marketplaces (Amazon, Walmart, Target Plus, etc.), including inventory for FBA, listings, pricing, content optimization, deals and promotions.
  • Coordinate with fulfillment and logistics teams to ensure marketplace SLAs are met (e.g., shipping, on-time delivery).
  • Monitor marketplace performance metrics : YOY sales and session metrics, Buy Box percentage, advertising ROAS, reviews, and seller ratings.
  • Implement competitive pricing and assortment strategies to grow share and profitability.

    • Digital Marketing

  • Plan and manage 3rd party agencies for execution of paid media campaigns across channels (Meta, Google Ads, YouTube, TikTok, affiliates, etc.).
  • Oversee SEO strategy, content planning, and blog / editorial calendar to drive organic traffic.
  • Manage planning, communication and approval of email marketing and SMS programs (Yotpo) with 3rd Party agency, including segmentation, automation flows, and campaign performance.
  • Collaborate with creative, freelancers, and influencers for brand-aligned messaging and assets.
  • Leverage multi-touch attribution modeling to guide budget allocation and improve CAC, ROAS and LTV metrics for organization.

    • Reporting & Optimization

  • Track KPIs for all digital channels including ROAS, AOV, LTV, CVR, and channel-specific KPIs.
  • Provide weekly and monthly performance reporting and actionable insights to leadership.
  • Use tools such as GA4, Triple Whale, Excel / Sheets, and ad platform dashboards to analyze trends and inform decision-making.

    • Qualifications

  • Bachelor’s degree in Marketing, Business, E-commerce, or related field.
  • 5+ years of experience in e-commerce and digital marketing, preferably in the fashion / apparel sector.
  • Proven experience managing both owned DTC websites and marketplace platforms.
  • Strong analytical skills and proficiency in e-commerce platforms, web analytics, and digital ad tools.
  • Capable of driving action and communicating strategic insights and recommendations.
  • Experience with Shopify, Amazon Seller Central / Vendor Central, Google Ads, Meta Ads, Yotpo, Walmart Seller Central, Target Plus portal, etc.
  • Excellent project management and communication skills.
  • Passion for apparel, consumer behavior, data and building best-in-class online experiences.
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