Brand Marketing Director, Organic GrowthNew York, New York, United States

Brand Marketing Director, Organic Growth

Food has lost its soul to modern convenience. And with it, has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food : chefs. Today, CookUnity delivers 35 million meals a year from the industry's best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.

Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission : empower chefs to nourish the world.

About the Team :

At CookUnity, the Brand Marketing team is responsible for developing and executing world-class marketing activations and experiences that drive organic growth through brand awareness and earn loyalty beyond reason. This team sets the vision and strategy for the brand and brings it to life with strategic rigor, creative excellence, and cultural relevance. Through insight-inspired, data-led brand storytelling and experiences, CookUnity's Brand Marketing team will build a category-defining brand loved by an entire generation of foodies.

The Role :

CookUnity is seeking an experienced and dynamic leader to join the growing Brand team as Brand Marketing Director, Organic Growth at an exciting moment of brand expansion and company hyper-growth. This role will lead organic customer acquisition efforts with full strategic and creative ownership of upper funnel brand marketing and integrated GTM efforts. Reporting to the VP of Brand Marketing, this leader will play an essential role in achieving ambitious company milestones and be a critical leader across the organization.

The Brand Marketing Director, Organic Growth will establish the vision, direction and budget to drive transformational organic growth through a best in class brand creative engine. This leader will set the objectives, KPIs, and metrics, as well as monitor the performance and ROI of those initiatives. Embracing a test and learn mentality, they will bring structured intentionality to uncovering means of effectively reaching and resonating with high value customer targets. This will require constructing and executing creative experimentation frameworks with the ability to identify and scale winning strategies.

The ideal candidate will bring a strong leadership presence to the Brand team and build rapport with key stakeholders and executives across the company. They will embrace leadership responsibilities beyond project execution and through their partnership up-level those with whom they collaborate.

Responsibilities :

• Own the development of integrated brand campaigns from strategy to launch including business objectives, creative brief creation, agency oversight, and cross-functional execution
• Translate audience insights, brand strategy, and business goals into breakthrough creative that drives emotional resonance and reinforces CookUnity's distinct positioning and narrative
• Develop strategic & creative frameworks that shape upper-funnel brand expressions across priority channels to enable autonomous execution with high brand cohesiveness
• Own performance monitoring and assessment of key brand metrics including brand awareness, sentiment, consideration, reach, traffic, leads, and conversions
• Evaluate performance data, reporting insights and drivers of business impact for real-time optimization and to inform campaign plans and broader marketing strategies
• Collaborate closely with partners in Growth, Product Marketing, Engagement Marketing, PR, Social, Chef Success, and Product to align campaigns with business and GTM priorities
• Co-lead semi-annual strategic planning process with Brand leadership, defining priorities, KPI targets, upper funnel investment, and impact estimation tied to brand health, organic acquisition, and overall company business goals
• Manage the social media function as a key discipline for accelerating and amplifying earned reach and organic growth

Qualifications :

Personal Attributes :

Learn More About CookUnity

We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we're looking for, we invite you to explore CookUnity's Leadership Principles The values and behaviors that guide how we operate, collaborate, and scale.

We hope this provides valuable insight into our culture and product vision. If this excites you, we'd love to connect!

Benefits

Health Insurance coverage

401k Plan

We grow, you grow : Stock Options Plan granted on Day 1

Eligible for a bi-annual performance bonus

PTO policy and paid sick days / Unlimited PTO

5-year Sabbatical : After 5 years with CookUnity, you get a 4-week paid sabbatical

Paid Family leave

Compassionate Leave : 3-5 days each time the need arises

A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly

Wellness perks : access to fitness subsidies to build a healthy lifestyle

Personalized Spanish coach

Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

Compensation

If you're interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!

CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.