Digital Marketing Manager

A company is looking for a Digital Marketing Manager to plan, execute, and optimize digital marketing programs across channels.

Key Responsibilities

Build and manage email marketing campaigns, including lifecycle and automated journeys

Oversee paid media budgets, optimize retargeting programs, and explore new advertising channels

Define KPIs, analyze performance metrics, and collaborate cross-functionally for campaign execution

Required Qualifications

Experience in digital marketing focusing on demand generation and full-funnel optimization

Proven track record in managing email and paid social campaigns and their budgets

Expertise in HubSpot, LinkedIn Campaign Manager, Google Ads, GA4, and GTM

Strong background in A / B testing and landing page optimization

Knowledge of GDPR / CCPA and audience research methodologies