Marketing Content Manager / Copywriter – Wallet, Payments, and Commerce

Marketing Content Manager / Copywriter – Wallet, Payments, and Commerce

The Wallet, Payments, and Commerce (WPC) Marketing team is seeking a Marketing Content Manager to develop and expand worldwide consumer messaging programs. Our mission is to build thoughtful, incredible customer experiences that inform and engage users of Apple Wallet and associated products, including Apple Pay.You will write and maintain product benefit statements, marketing claims, and messaging frameworks in collaboration with marketing leads, creative partners, and product managers. You will craft messaging strategy across multiple channels and markets, with a focus on marketing effectiveness and user impact.You will have an opportunity to create work that will reach national and global audiences. Our team values collaboration, curiosity, and clarity, and we’re excited to welcome someone who shares these values.

Description

Write and expand messaging for mid- and lower-funnel channels across multiple channels and contexts. Develop and maintain cohesive content strategies across products and platforms. Manage messaging frameworks to ensure clarity and consistency. Establish standard methodologies for content and message testing and optimization. Partner with marketing leads on brief creation and test definition, and with data sciences leads to incorporate performance takeaways. Conduct regular audits of messaging to find opportunities and improvements.

Minimum Qualifications

• Proven experience writing marketing copy that drives engagement or conversions
• Track record of managing content projects from ideation to execution
• Experience and skill communicating and collaborating with cross-functional teams
• Background in content strategy or marketing communications

Preferred Qualifications

• Bachelor’s degree or equivalent experience
• Enthusiasm for Apple products and services
• Ability to identify and articulate key messages clearly and succinctly
• Experience delivering high-quality consumer marketing programs
• Collaborative, adaptable, and solutions-oriented mentality
• Familiarity with AI tools and openness to exploring how technology can improve our work

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $117,400 and $176,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including:

• Comprehensive medical and dental coverage
• Retirement benefits
• A range of discounted products and free services
• Reimbursement for certain educational expenses — including tuition

Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.

Apple accepts applications to this posting on an ongoing basis.

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