Senior Manager, Global Tradeshows & Events

Sr. Manager Of Strategic Events

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

Creates and implements Marcom and brand related guidelines, media plans, campaigns or programs.

About The Role

The Sr. Manager of Strategic Events has global responsibility for the strategic development of key global events and conferences for the Varian business area. This leader will ensure a unified, customer-centric experience across the key global shows that reflects Siemens Healthineers' commitment to a world without fear of cancer and will design these experiences to maximize sales opportunities, brand awareness, and premium experiences for customers, partners, and prospective clients. This person will work closely with a range of stakeholders, including business line marketing, regional counterparts, agency partners, and executive staff. This person will work in close collaboration with the Exhibit and Event Management teams at Siemens Healthineers to ensure seamless planning and execution, as well as work as an advisor to Varian's Field Marketing teams, who execute regional events, to ensure all company events are consistent in quality, experience, brand and message.

This individual will also play a key role on the Marketing leadership team, helping to strengthen team culture and use data insights to drive measurable impact. They will also champion innovation by integrating digital, hybrid, and technology-driven approaches to enhance customer engagement, extend reach, and measure ROI more effectively. This role requires frequent travel (50%+ or as needed, weekends occasionally).

Responsibilities

• Manage from concept to execution, strategic corporate event programs including tradeshows, conferences, roadshows, and seminars.
• Design and implement new event experiences, strategies and tactics to maximize company exposure, generate awareness and thought leadership, and produce sales leads.
• Develop and drive an integrated event strategy across different business groups to coordinate all elements from defining event strategy and goals to developing event positioning, key messaging and demo materials and experiences.
• Establish and maintain planning standards, best practices, policies, and operating procedures in keeping with established company practices and policies.
• Manage multiple external vendor relationships, contract negotiations, and logistics.
• Manage multiple, complex timetables successfully in a collaborative and extremely fast paced environment.
• Define clear success metrics for each event, measure outcomes, and continuously optimize strategies.
• Ensure flawless execution by monitoring the planning and deliverables.
• Provide data-driven post-event reports, insights, and recommendations to senior management.
• Manage functional or department budgets and execute events within budgets.
• Maintain Varian's marketing management systems as needed.
• Assist in creating presentations and reports for executive management and key stakeholders.

Qualifications

The annual base pay for this position is : Min $162,200 - Max $243,300. Factors which may affect starting pay within this range may include geography / market, skills, education, experience, and other qualifications of the successful candidate. If this is a commission eligible position the commission eligibility will be in accordance with the terms of the Company's plan. Commissions are based on individual performance and / or company performance.

The Company offers the following benefits for this position, subject to applicable eligibility requirements : medical insurance, dental insurance, vision insurance, 401(k) retirement plan. life insurance, long-term and short-term disability insurance, paid parking / public transportation, paid time off, paid sick and safe time.