Sr. Manager, SEO and AI Discoverability

ROLE SUMMARY

As part of the Chief Marketing Organization the Senior Manager SEO / GEO will join the Performance Marketing team to help support Pfizers evolution in organic and generative search ensuring our brands are discoverable. This role combines strategic vision with hands-on execution responsible for shaping how our brands show up in traditional search engines and emerging AI-powered search experiences. The ideal candidate will bring deep expertise in SEO a strong understanding of the evolving GEO (Generative Engine Optimization) landscape and a passion for innovation. This individual will collaborate cross-functionally with brand teams analytics content and media to drive measurable impact and future-proof our organic search strategy.

ROLE RESPONSIBILITIES

• SEO / GEO Strategy : Support the development and execution of SEO and GEO strategies across multiple websites within the Pfizer portfolio ensuring visibility in both traditional search engines and emerging AI-powered search experiences.
• Analytical Insights : Use data to identify optimization opportunities and translate data into actionable insights that inform content and technical strategy.
• Cross-Functional Collaboration : Collaborate with cross-functional partners including brand marketers analytics content and paid media to implement GEO and SEO tactics aligned with business and marketing objectives.
• Performance Monitoring : Track and report on SEO performance and AI Visibility performance including presence in AI summaries. Establish performance benchmarks and reporting frameworks to measure the impact of SEO / GEO initiatives communicating results and opportunities to senior leadership.
• Monitor Industry Trends : Monitor and evaluate AI search trends evolving SERP formats and algorithm changes proactively adjusting strategies to maintain competitive advantage in evolving search environments.
• Innovate : Drive innovation through partnership with platform vendors ensuring tools and technologies support advanced GEO capabilities reporting automation and integration with analytics systems.
• Advocate & Evangelize : Serve as a subject matter expert and internal advocate for SEO and GEO best practices educating stakeholders and influencing decision-making at both strategic and tactical levels.

QUALIFICATIONS

Additional Job Information :

Last Date to Apply : December 23 2025

Work Location Assignment : NYC - Hybrid

#LI-PFE

The annual base salary for this position ranges from $120800.00 to $201400.00. In addition this position is eligible for participation in Pfizers Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of lifes moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution paid vacation holiday and personal days paid caregiver / parental and medical leave and health benefits to include medical prescription drug dental and vision coverage. Learn more at Pfizer Candidate Site U.S. Benefits (). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa FL or any location outside of the United States.

Relocation assistance may be available based on business needs and / or eligibility.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care providers name address and the type of payments or other value received generally for public disclosure. Subject to further legal review and statutory or regulatory clarification which Pfizer intends to pursue reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse your name address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status. Pfizer also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

Pfizer endeavors to make to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and / or interviewing please email . This is to be used solely for accommodation requests with respect to the accessibility of our website online application process and / or interviewing. Requests for any other reason will not be returned.

Marketing and Market Research

Required Experience :

Manager

Key Skills

Linkbuilding,SEO Tools,Keyword Research,Google Analytics,CSS,Content Management Systems,Conversion Optimization,HTML5,Google Search Console,SEO,Wordpress,Analytics

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 120800 - 201400