Slate Marketing Technology SpecialistInsideHigherEd • Oxford, Ohio, United States
Slate Marketing Technology Specialist
InsideHigherEd • Oxford, Ohio, United States
[job_card.variable_days_ago]
[job_preview.job_type]
- [job_card.full_time]
[job_card.job_description]Build dynamic, hyperpersonalized Slate content using advanced development Collaborate with marketing and admission teams to translate campaign Manage HTML / CSS / JavaScript development for emails, landing pages, and Create segmentation strategies for delivering hyperpersonalized messaging Collaborate with other technologists and stakeholders to integrate Slate with Provide data and reports to inform communication and marketing strategies. Stay informed on emerging CRM features, marketing technologies, and Other duties as assigned. Bachelors degree 3 years of experience with database management, relational databases, and 3 years of experience with marketing CRM systems (e.g., Technolutions Slate, 1-3 years of experience with ETL or similar data extraction tools. 1-3 years of experience integrating CRM platforms with marketing automation Proficiency in SQL, HTML, CSS, JavaScript, and data-driven personalization Proficiency in using marketing automation systems and data integration Understanding of customer segmentation, email marketing, and personalization Ability to collaborate effectively with creative, marketing, and enrollment staff.
Job Description Summary
The Slate Marketing Technology Specialist will report to the Director of EMSS Operations and work closely with the University Communications and Marketing (UCM) team in support of recruitment and brand initiatives. Working in close collaboration with operational offices in Enrollment Management and Student Success, this position focuses on creating personalized, data-driven communications and integrating Slate with other marketing technologies, and assuring seamless integration of strategies into the CRM.
Job Description
Duties and Responsibilities
- Design, develop, and maintain custom Slate CRM portals to support recruitment,
admission, and marketing initiatives.
and techniques for targeted communications.
strategies into technical solutions within Slate.
interactive portal elements, and portal accessibility.
based on applicant data, behavior, and demographics.
marketing technology platforms.
personalization trends to drive innovation in recruitment communications.
Minimum Qualifications
database normalization.
Salesforce).
Preferred Qualifications
and analytics tools.
Required Knowledge, Skills, and Abilities
techniques.
techniques.
techniques.
Required Application Documents
resume and cover letter
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