Vice President, B2B Marketing

Vice President, B2B Marketing

The Vice President of Insights & Intelligence Portfolio Marketing is responsible for driving growth, adoption, and customer engagement for Mastercard's I&I portfolio. Acting as the 'mini CMO,' this leader shapes and executes marketing strategies aligned with the 2026 Services strategy, partnering closely with Product, Strategy, Commercialization, and Services Marketing to deliver differentiated value across geographies, customer segments, and go-to-market channels.

Key Responsibilities :

• Strategic Portfolio Leadership
• Transform I&I marketing from fragmented product-level efforts to a unified, scalable, customer-centric approach.
• Develop and execute data-driven marketing strategies to accelerate portfolio growth.
• Champion a unified story for I&I, ensuring consistent messaging across products, channels, and functions.
• Drive awareness and engagement through multi-channel marketing plans targeting C-suite, decision makers, and user personas.
• Activate demand by improving conversion within existing funnels and opening new revenue routes through partner and network motions.
• Lead a team of product marketers to establish foundational marketing strategy, including audience definition, value positioning, campaign design, and product prioritization.
• Team & Stakeholder Leadership
• Lead and inspire a geographically and functionally diverse team, fostering high performance, innovation, and continuous improvement.
• Build team capabilities in stakeholder communication, business alignment, and visibility of marketing impact.
• Provide clear direction, feedback, and professional development opportunities.
• Market Expertise & Influence
• Serve as the expert on buyer personas, competitive landscape, and strategic GTM motions, building use-case narratives and driving the portfolio's shift towards buyer-based, AI and API-first solutions.
• Influence cross-functional teams and regional leaders to drive adoption and sales, leveraging insights to inform strategy and execution.
• Performance Management & Measurement
• Deliver regular updates on marketing performance, ROI, and market trends, providing actionable recommendations.
• Develop and implement measurement frameworks aligning marketing impact with revenue mechanics.
• Lead monthly business reviews, offering a holistic view of marketing impact and sales enablement.
• Collaboration & Cross-Functional Alignment
• Act as the central liaison for integrated portfolio marketing, building strong relationships across Communications, Product, Sales, Partner, Digital, Field, and Customer Marketing teams.
• Partner with Services Marketing, Communications, and IMC to launch Tier 1 / Big Bet activations and unified narratives.
• Ensure seamless communication and alignment of objectives, driving unified marketing strategies.
• Develop standardized sales enablement tools and training programs.
• Collaborate with channel partners to maximize impact at key events.
• Innovation & Future-Readiness
• Prepare for business evolution by developing scalable marketing systems supporting network-led and self-service models, including embedded use cases, API developer marketing, and agentic consulting.
• Operationalize self-service GTM and support transition to platform-based, AI-enabled solutions.
• Build and launch a thought leadership engine in partnership with global Advisors and consulting.

Requirements :

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility :

In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include : insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include : 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.

Pay Ranges :