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Senior Director Portfolio Marketing - Aftermarket
Senior Director Portfolio Marketing - AftermarketCopeland • Sidney, OH, US
Senior Director Portfolio Marketing - Aftermarket

Senior Director Portfolio Marketing - Aftermarket

Copeland • Sidney, OH, US
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Aftermarket Portfolio Leader

Copeland is seeking a strategic and results-driven Aftermarket Portfolio Leader to lead the long-term direction and execution of our $950M HVACR aftermarket business. This senior-level role is accountable for defining strategic objectives and driving business execution in partnership with Aftermarket sales leadership and supporting business functions. The portfolio includes both Copeland-branded compression and controls products and White-Rodgers gas valves, furnace controls, thermostats, cooling controls and potentially new services.

In addition to leading core aftermarket growth initiatives, this role will play a key part in evaluating strategic growth opportunities, including potential M&A options to expand the aftermarket business. As needed, the Aftermarket Portfolio leader would partner with the business development team and business unit leaders to assess acquisition targets, analyze fit and synergies, and contribute to integration planning as needed.

This leader will oversee two direct-report teams : one focused on channel training services (for distributors and contractors), and another responsible for special programs, product support, and warranty administration. Success in this role requires a blend of leadership, strategic acumen, commercial execution, operational oversight, and business development insight.

The Senior Director, Portfolio Marketing, is responsible for :

Strategic Planning & Execution

  • Establish and own the strategic roadmap for the aftermarket portfolio, aligned to growth and margin objectives
  • Collaborate closely with sales leaders, product management, marketing, and operations to ensure aligned execution
  • Lead strategic initiatives across Copeland and White-Rodgers aftermarket offerings, focused on customer experience, lifecycle value, and channel engagement
  • Contribute to the evaluation of inorganic growth opportunities by analyzing potential M&A targets for strategic fit, market alignment, and financial return
  • Provide quarterly updates to senior leadership on strategy, progress to plan, key metrics, and financial performance

Team Leadership & Organizational Management

Lead two functional teams through their respective leaders :

Training Services Team responsible for delivering technical and commercial training to channel partners (distributors and contractors), to strengthen brand affinity, product support and pull through demand

Programs & Support Team responsible for special channel programs, technical product support, and warranty policy and administration

Develop team capabilities, set clear priorities, and ensure accountability for execution

Cultivate a high-performing, customer-centric culture focused on innovation and service excellence

Channel & Customer Engagement

Strengthen value propositions across the distributor and contractor network

Drive training and support programs that enhance loyalty and performance in the channel

Ensure seamless integration between product support, warranty policies, and customer satisfaction initiatives

Financial Management

Own portfolio-level performance goals including revenue, gross margin, and operational efficiency

Monitor business KPIs and financial metrics; identify and act on opportunities to improve profitability and performance

Cross-Functional Collaboration

Work closely with business unit leaders (HVACR and Electronics and Controls), sales, engineering, and supply chain to ensure alignment across the aftermarket ecosystem

Partner with business development team in business case development for potential acquisitions in this space

Ensure that aftermarket strategies are embedded within product lifecycle planning and new product development

Required education, experiences & skills :

Bachelor's degree in business, Engineering, Marketing, or related field

10+ years of experience in aftermarket, product portfolio leadership, or strategic commercial roles within industrial, HVACR, or manufacturing sectors

Strong understanding of channel dynamics, including distributor and contractor relationships

Proven success in strategic planning, business execution, and cross-functional leadership

Experience overseeing service, support, warranty, or training organizations is a strong advantage

Excellent communication and executive presentation skills

Direct leadership experience, including establishing goals and development plans, managing and tracking deliverables and coaching for performance

Strong financial and business acumen

Ability to travel 30-40%

Preferred education, experiences & skills :

MBA

P&L experience

Why Work in the Greater Miami Valley Area

Our facility is located in Sidney, OH conveniently located within driving distance to several larger cities, such as Dayton, Troy, and Columbus. The area's generally low costs of living, excellent school systems, and low crime rates create a family-friendly environment. The area is home to several growing communities with restaurants, festivals, shopping, and arts scenes that make them exciting places to live and work.

About Our Location

The newly renovated Sidney campus has 1M square feet of manufacturing floor with an additional 120k square feet of leading-edge lab facilities. This location is the headquarters for the air conditioning and cold chain businesses. Through our 30 years of scroll compressor expertise, our air conditioning related products help bring comfort and convenience in commercial, industrial and residential spaces. The cold chain business helps ensure that food safely and efficiently travels from farm to fork. Approximately 1600 employees work in Sidney, who all support a multitude of business functions. With the blend of businesses and functions represented under this one roof, there are many opportunities for advancement within the Sidney location.

Collaboration First Hybrid Work Arrangements :

This role is hybrid eligible with the requirement to be in office at least three days per week. Colleagues are expected to demonstrate a collaboration first mindset, which is the understanding that teams will work together in-person and colleagues should be flexible to adjust their hybrid days based on business needs. You will have an opportunity to work with your team and leader to determine when you should be in office to drive meaningful connections and to best serve our customers.

Our Commitment to Our People

Across the globe, we are united by a singular Purpose : Sustainability is no small ambition. That's why everything we do is geared toward a sustainable futurefor our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial.

Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally. Flexible and competitive benefits plans offer the right options to meet your individual / family needs : medical insurance plans, dental and vision coverage, 401(k) and more. We provide employees with flexible time off plans, including paid parental leave, vacation and holiday leave.

Together, we have the opportunity and the power to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team!

Our Commitment to Inclusion & Belonging

At Copeland, we cultivate a strong sense of inclusion and belonging where individuals of all backgrounds, and with diverse perspectives, are embraced and treated fairly to enable a stronger workforce. Our employee resource groups play an important role in culture and community building at Copeland.

Work Authorization

Copeland will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1 with OPT or CPT, H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Equal Opportunity Employer

Cope

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Senior Director Marketing • Sidney, OH, US

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