Marketing Strategy Guide - AI-Native B2B Transformation

divh2Marketing Strategy Guide/h2pWere a Salesforce consulting firm undergoing a strategic transformation from traditional consultancy to AI native strategic partner. We deliver enterprise grade Salesforce solutions in weeks instead of months, using AI to accelerate development while focusing on business outcomes rather than billable hours./ph3Role Overview/h3pWere seeking a part-time Marketing Strategy Guide to architect and execute this positioning transformation. Youll lead a complete website overhaul, develop new marketing strategies, manage campaigns, and work with our development team to align all touch points with our new AI-native positioning./ph3Key Responsibilities/h3pstrongWebsite Transformation:/strong/pullistrongLead complete website redesign strategy/strong from positioning to user experience/liliCollaborate with WordPress/Elementor developer on full site rebuild/liliCreate new site architecture, navigation, and conversion funnels/liliDevelop landing page strategy for different buyer personas and campaign needs/liliEnsure website reflects AI-native positioning throughout all touchpoints/li/ulpstrongStrategic Planning:/strong/pulliDevelop comprehensive marketing strategy for AI-native positioning/liliCreate buyer personas for C-level decision makers in digital transformation/liliDesign customer journey mapping and conversion optimization/liliProvide competitive positioning and messaging framework/li/ulpstrongContent Strategy:/strong/pulliGuide content creation across all marketing channels/liliEnsure messaging resonates with enterprise buyers/liliDevelop thought leadership positioning and content themes/liliCreate content testing and optimization frameworks/li/ul/div