Director, SEM

Director, SEM

The Director of SEM will own Gametime's paid search strategy end-to-end, driving performance, efficiency, and innovation across mobile and web. You will lead a high-performing team of SEM Managers, partner closely with Data Science / Analytics, Engineering, and SEO and collaborate across the broader Growth organization to define how SEM accelerates business growth.

This is both a strategic and operational leadership role, responsible for scaling one of Gametime's largest acquisition channels while shaping the next generation of automation, measurement, and experimentation frameworks.

Key Responsibilities

• Define and Lead SEM Strategy : Own the vision, roadmap, and execution for Gametime's global SEM program largely in Google Ads but also in Bing Search, and emerging platforms.
• Performance Leadership : Deliver growth and efficiency through advanced bidding, segmentation, and automation frameworks aligned with company revenue and margin goals.
• AI forward approach : strong curiosity and drive in exploring how different AI based solutions can drive improved relevancy and efficiency in paid search
• Experimentation & Innovation : Oversee structured SEM experimentation, building on Gametime's strong testing culture to validate bidding, ad copy, landing page, and audience innovations.
• Scale & automation : Work with Data Science and Engineering to develop internal tools, automation pipelines, and performance dashboards that enhance decision-making.
• Google Partnership : Serve as Gametime's primary liaison with Google to access betas, co-develop testing pilots, and inform product feedback loops.
• Team Development : Lead and mentor a team of SEM managers and analysts, fostering a culture of analytical rigor, curiosity, and operational excellence.
• Measurement & Insights : Partner with Analytics to refine attribution models, incrementality testing, and reporting frameworks that drive transparency and strategic clarity across channels.
• Collaboration Across Channels : Align SEM strategy with CRM, Paid Social, SEO, and Lifecycle teams to ensure an integrated acquisition strategy across the funnel.

Key Skills

Requirements

What We Can Offer :

United States - Pay Range

$166,866 - $169,313 USD

Gametime is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.