A company is looking for a Lead Demand Generation Manager to drive pipeline growth across various law firm segments.
Key Responsibilities
Build and execute integrated demand generation programs to drive awareness and engagement
Own the campaign lifecycle, including planning, launch, optimization, and reporting
Define campaign KPIs and apply data-driven insights to optimize performance
Required Qualifications
Minimum 5 years of experience in demand generation or marketing strategy
Strong digital marketing acumen and understanding of enterprise buying cycles
Proficiency in marketing automation and CRM platforms (e.g., Marketo, Salesforce)
Experience in campaign reporting and pipeline metrics
Experience in professional services, technology, or highly regulated industries is a plus
Demand Generation Manager • Hartford, Connecticut, United States