Demand Generation ManagerVirtualVocations • Hartford, Connecticut, United States
Demand Generation Manager
VirtualVocations • Hartford, Connecticut, United States
[job_card.30_days_ago]
[job_preview.job_type]
- [job_card.full_time]
[job_card.job_description]
A company is looking for a Demand Generation Manager to enhance their digital marketing efforts.
Key Responsibilities
Execute and optimize global digital ad campaigns and manage external agencies
Design and optimize email nurture paths based on performance metrics
Collaborate with Marketing Operations to ensure effective lead capture and support buyer journey strategies
Required Qualifications
8+ years of experience in digital marketing and demand generation, with 2-3 years in IT / software
Strong analytical skills with a track record of data-driven decision-making
Understanding of the Buyer Journey and marketing lifecycle stages
Experience managing budgets and working with external digital advertising agencies
Familiarity with Salesforce and Marketo
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Demand Generation Manager • Hartford, Connecticut, United States
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