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Media Planner
Media PlannerSINE Digital • New York, NY, US
Media Planner

Media Planner

SINE Digital • New York, NY, US
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  • [job_card.full_time]
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Job Description

Job Description

ABOUT US

SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world-class cultural institutions and global brands to drive digital and AI transformation, delivering data-led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement.

Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world’s foremost cultural organisations such as CTG, Nederlander Theatres, The Royal Ballet & Opera, LW Theatres, LW Tickets, and The Royal Court.

ABOUT THE ROLE

We are seeking a Media Planner with deep expertise in paid social and paid search, and a solid working knowledge of programmatic buying, to lead media strategy, planning, execution, and reporting for a portfolio of performing arts centers, Broadway tours, museums, and cultural institutions across the country.

This role sits at the heart of our media team : analytical, creative, curious, and audience-obsessed. You’ll collaborate closely with Client Account Directors, Data & Insights, SEO, and Media Specialists to shape integrated strategies and deliver high-impact, performance-driven campaigns.

RESPONSIBILITIES

Media Strategy & Planning

  • Develop cross-channel media strategies rooted in performance KPIs while supporting occasional brand-building initiatives.
  • Build data-driven media plans across paid social, search, display, CTV, streaming audio, and DOOH.
  • Conduct audience, market, and competitive research to inform targeting, channel mix, and budget allocation.
  • Partner with Account Directors to translate client goals into cohesive, measurable media strategies.

Campaign Execution

  • Manage end-to-end campaign setup, optimization, pacing, and QA across :
  • Meta Ads Manager, Google Ads, TikTok Ads
  • DV360 (primary DSP), plus familiarity with MNTN and StackAdapt
  • Implement creative testing plans, audience segmentation, and bid strategies to maximize ROI.

    • Performance Analysis & Reporting

  • Monitor campaign performance and proactively identify insights, trends, and optimizations.
  • Build clear, concise reports using SINE’s custom reporting app and bespoke Looker Studio dashboards.
  • Present findings to clients with an emphasis on translating complex data into actionable next steps.

    • Cross-Functional Collaboration

  • Work closely with Client Team, Data & Insights, SEO, and Media Specialists to deliver integrated, insight-led campaign recommendations.
  • Contribute to strategic planning, seasonal forecasting, and creative / media alignment.

    • Industry Knowledge

  • Maintain and develop an advanced understanding of the industries you and SINE work with, including key players and external agencies.
  • Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks.
  • Establish and develop relationships with US media owners
  • Keep abreast of changes in the NYC and broader US media landscape
  • Embody a passion for the sectors in which SINE operates, with a professional curiosity and knowledge of new and emerging businesses and producing talent.
  • Represent SINE at various industry conferences and events, building the company’s presence and network.
  • Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise.

    • Requirements

  • 5+ years of hands-on experience in paid media planning and activation, ideally across multiple digital channels.
  • Expert knowledge of Meta, Google Ads, and TikTok Ads, with working familiarity in DV360, MNTN, and StackAdapt.
  • Strong understanding of best practices across display, CTV, streaming audio, and DOOH.
  • Exceptional client-facing communication and presentation skills.
  • Strong analytical skills and comfort working with campaign data and performance metrics.
  • Able to distill data into simple, meaningful insights and next steps.
  • Highly organized, resourceful, and comfortable managing multiple campaigns simultaneously.
  • Passion for arts, entertainment, and live experiences is a plus.

    • Benefits

  • $70,000- $90,000, dependent on experience
  • 24-day PTO per year, excluding Federal Holidays, which will increase with length of service at one additional day per year, capped at 3 days (plus extra time off over the Christmas period)
  • 3pm finish on a Friday
  • Access to 401(K) Retirement Plan
  • Access to Company subsidised healthcare and dental care
  • Hybrid working and working from home equipment allowance
  • Occasional free tickets to live events
  • Structured personal development, a customised training program and opportunities to attend industry conferences
  • An active social events calendar and opportunity to input into the social calendar
  • Opportunities to help further shape the business culture and agency benefits.
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