Local Performance Marketing Specialist

divh2Local Performance Marketing Specialist / h2pEuropean Wax Center, Inc. is the largest and fastest-growing franchisor and operator of out-of-home body waxing services with over 1,000 locations in the United States. What sets us apart is our unique combination of philosophy, exceptional service, proprietary products, and a comfortable, consistent guest experience. Together, these elements have established EWC as the leader in the beauty and waxing services category. / ppWere backed by a strong, well-established team supporting every function of the business including marketing, technology, accounting, finance and more all working together to empower our franchisees and elevate the brand. / ppOur corporate headquarters are based in Plano, Texas, just steps away from Granite Parks Boardwalks restaurants, shops and hotels. Were in office Monday through Thursday and enjoy remote Fridays, giving us a great balance of in-person collaboration and focused flexibility. / ph3About the Role / h3pLocal Performance Marketing Specialist will play a key role in supporting individual and regional marketing campaigns for European Wax Center (EWC) intended to drive center growth through guest acquisition and retention. This role is pivotal in developing and executing localized marketing strategies that drive business growth and customer engagement. The ideal candidate will have a robust background in local ground marketing, novice understanding of paid digital media, and a proven track record in coaching and consulting small to medium businesses (SMBs). / ph3A Day in the Life / h3olliCultivate and maintain robust relationships with assigned franchisees to promote and support local marketing initiatives across the EWC franchise network. / liliDesign and implement comprehensive local marketing strategies to enhance visibility and guest acquisition at the center level, utilizing both ground marketing and paid media tactics. / liliProvide ongoing education and support to franchisees, in partnership with operations support teams, via email, phone, and internal ticketing systems, focusing on marketing programming. / liliMaintain the efficacy and effectiveness of local marketing training tools, platforms and playbooks. / liliDevelop and manage recurring performance reports on center-level activities, sharing insights and optimizations to drive continuous improvement. / liliEnsure the efficient and effective execution and brand compliance of all local marketing campaigns. / liliMaintain effective communication channels with franchisees and centers, fostering constructive dialogue and performance enhancements. / liliParticipate in recurring status calls with agency partners and internal stakeholders to ensure projects are on track and meeting benchmark KPIs. / liliStay updated on industry trends and relevant topics, identifying opportunities to drive revenue and network-wide growth. / li / olh3What Sets You Apart / h3ulliThought leader and a strategic thinker, a subject matter expert in communications who designs and implements innovative and progressive initiatives. / liliProven track record developing strategies, communications, and engagement programs (preferably for a franchise organization). / liliStrong business acumen. Ability to align development objectives with the overall business strategy of the organization. / liliAbility to interact effectively with and influence executives and business leaders. / liliExperience influencing and affecting cultural change around communication. / liliExceptional written, oral, and interpersonal communication skills required. Ability to effectively present and facilitate to / with a diverse audience with confidence and poise. / liliAbility to exercise strategic thinking, mature judgment, and creative problem solving. / liliProactive and driven in style. / liliStrong problem-solving skills. / liliAbility to learn quickly and easily adapt to a dynamic environment. / liliStrong time management and organizational skills. / liliA non-political team player that can quickly establish him / herself as a valued member of the EWC team. Collaborates well across all areas of the organization. / liliAuthentic individual with impeccable integrity whose personal and professional values are consistent with EWCs mission, vision and values. / li / ulh3Education and Experience / h3ulliBachelors Degree in marketing or related field required. / lili2-4 years of experience in marketing / advertising. / li / ulpThis job is not eligible for US visa sponsorship. / ppEuropean Wax Center is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. / p / div