Senior Director, Employer Demand Generation

Senior Director, Employer Demand Generation

As the world's number one job site, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers. As Senior Director, Employer Demand Generation, you will lead global acquisition and monetization across Employer segments. This role sits within the Go-to-Market (GTM) & Employer Marketing organization and shapes how we attract, convert, and grow employer clients. You will manage a global team and own the full-funnel demand generation strategy. Your work will span from awareness to activation, driving pipeline growth, product adoption, and revenue impact across both Enterprise and SMB segments. You will partner with Brand, Product Marketing, GTM, and Sales to turn awareness into action. Together, you will optimize conversion and scale global programs that deliver measurable results. Your scope includes designing and scaling mid-funnel programs that nurture, educate, and activate employers. You will also manage Account-Based Marketing (ABM) for Employer audiences and optimize digital demand programs for SMB clients. You will build a predictable, measurable global Employer demand engine that drives acquisition, conversion, and efficiency. Your leadership will focus on :

• Developing and coaching a high-performing global team of marketers and program managers.
• Translating business goals into an integrated global demand roadmap with clear OKRs.
• Improving CAC, velocity, and conversion through data-driven optimization.
• Driving alignment between Marketing, GTM, Product, and Sales on shared success metrics.
• Ensuring operational excellence, consistent reporting, and transparent communication.

Responsibilities :

Skills / Competencies :

Salary Range Transparency :

NYC Metro Area 210,000 - 310,000 USD per year

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