A company is looking for a Senior Digital Marketing Specialist to execute and optimize digital campaigns for B2B SaaS solutions.
Key Responsibilities
Execute and optimize digital marketing programs across SEO, SEM, paid media, and organic channels
Manage day-to-day performance of paid campaigns and budgets to ensure maximum ROI
Monitor and analyze campaign performance data for optimization and conversion improvement
Required Qualifications
2-4 years of B2B software digital marketing experience, preferably in a SaaS organization
Strong understanding of SEO, SEM, and social media management
Proven track record of analyzing performance metrics and optimizing campaigns
Hands-on experience managing marketing budgets and tracking ROI
Knowledge of marketing automation, analytics, and CRM systems
Digital Marketing Specialist • Baton Rouge, Louisiana, United States