Manager, eCommerce & Experience Merchandising - Jimmy Johns

Manager Of eCommerce And Experience Merchandising

The Manager of eCommerce and Experience Merchandising will lead all Jimmy John's eCommerce initiatives, driving strategy and execution to optimize performance across digital platforms. This role will collaborate closely with brand leadership and report directly to the digital business lead. The Manager will focus on enhancing guest-facing and business-enabling features, driving traffic, conversion, check size, and customer satisfaction (CSAT). This position will also support third-party marketplace performance and partner with cross-functional teams to ensure a cohesive and high-performing eCommerce strategy.

This is an important role with Inspire Brand's digital experience team and is key to our journey in elevating and growing our digital business. To deliver on our aggressive multi-year roadmap and priorities, you will need to be invested in our brand's business objectives, guest needs, franchisee needs, product performance, and technical platforms. You will collaborate closely with our brand, marketing, digital, and product teams to prioritize and deliver against the digital strategy.

Responsibilities :

Foster a culture of collaboration, innovation, and accountability with the potential to oversee 1-2 individuals

Serve as a strategic partner to brand leadership, providing insights and recommendations to align eCommerce initiatives with brand goals

Track and report on business KPIs

Own and optimize the full digital merchandising suite, driving execution of national marketing campaigns and tailoring localized store-level opportunities to maximize guest engagement and conversion

Drive the optimization of guest-facing features, such as navigation, search, and checkout, as well as business-enabling capabilities to maximize eCommerce performance. Drive growth of known authenticated users and repeat rates.

Synthesize reporting on product features to recommend new iterations that realize the capability's full value potential

Develop and execute strategies to grow and optimize owned delivery channels while supporting third-party marketplace initiatives

Represent digital guest experience team in 3P conversations around owned delivery

Determine the best way to strategically support menu optimization and management, to generate high conversion rates. Collaborating closely with Tech Ops teams to ensure seamless digital experiences related to both new products, new features, and new offers

Update brand stakeholders on test roadmap with DXP

Own Digital Monthly deck that highlights the latest performance and upcoming plans

Work closely with the Brand Lead for Digital Experience to align priorities and communicate progress and results to leadership

Partner with Inspire Product teams to plan, execute, and prioritize app and web development, ensuring seamless user acceptance testing (UAT) and deployment

Collaborate with internal and external stakeholders, including marketing, analytics, IT, and product teams, to ensure cohesive execution of eCommerce initiatives

Facilitate as-needed business activities to improve eCommerce performance metrics, including traffic, conversion, check size, and CSAT.

Partner with Inspire product and IT teams to maintain and enhance platform integrations and functionality

Day To Day Accountability :

Owned eCommerce strategy and merchandising

Site Optimization

Support new integrations and features

Weekly Reporting and performance tracking

End to end customer journey mapping

Menu management support

Requirements :

Bachelor's degree in marketing, Business, Digital Media, or a related field. MBA preferred.

3-5 years of experience in eCommerce, digital marketing, or related fields

Proven track record of leading and executing successful eCommerce strategies

Experience managing and developing high-performing teams

Familiarity with mobile and web-based eCommerce platforms and delivery channels

Experience with third-party marketplace strategies and operations

Proven track record of preparing and delivering presentations to groups of varying sizes

Skills And Abilities :

Strong leadership skills with the ability to influence and collaborate across all levels of the organization

Analytical mindset with the ability to interpret data and translate insights into actionable strategies

Exceptional project management skills with the ability to manage multiple priorities and meet deadlines

Excellent communication skills, with a focus on effectively presenting to leadership and cross-functional teams

Detail-oriented with a focus on flawless execution and continuous improvement.

Strong problem-solving skills with a structured and innovative approach to challenges

Personal integrity, humility, and a collaborative spirit

Travel Requirements :

Availability to travel up to 20%.

This role is ideal for a seasoned professional with a passion for leading eCommerce initiatives, optimizing digital platforms, and driving business results. Join our team to shape the future of digital commerce for our brand.