Digital Content and Social Media Marketer

Position :

Digital Content and Social Media Marketer

Location :

Virginia Beach, VA (On‑site)

Department : Marketing

Reports To : Marketing Manager

Compensation :

$15‑17 / hour, with additional commission opportunities

Experience Required :

1–2 years in videography / video editing

Role Overview

At Simple Details, we’re redefining a white‑glove experience in the automotive care industry. As our Digital Content and Social Media Marketer, you’ll capture and edit compelling video content while actively engaging with our online audience to generate leads and set appointments—central to our growth and brand positioning.

Who This Role Is For

A creative storyteller comfortable behind the camera and behind the screen.

A passion for cars and an eye for visually stunning, high‑conversion content.

An energetic communicator who turns digital interactions into real‑world business results.

Highly organized and proactive, managing video production timelines and social engagement targets simultaneously.

Core Responsibilities

Videography & Editing

Capture high‑quality video of services, behind‑the‑scenes footage, and customer experiences.

Edit and produce engaging short‑ and long‑form videos optimized for social media (Reels, TikToks, YouTube, etc.).

Maintain an organized library of raw footage and edited content to support ongoing campaigns.

Collaborate with the CEO and Marketing team to brainstorm and execute video content strategies that align with brand voice and objectives.

Social Media Engagement & Sales Support

Initiate and respond to direct messages across all active social media platforms (YouTube & TikTok, etc.).

Proactively engage with comments and conversations to foster brand loyalty and drive interest in our services.

Generate qualified sales leads through authentic social interactions and set appointments for the sales team.

Track all engagement and sales‑related activities in the CRM / tracker to ensure visibility and follow‑up.

Collaborate with Sales and Operations teams for a seamless transition from online conversations to in‑person consultations.

Expected Results

Videography & Editing KPIs for YouTube

Publish 10+ short‑form videos per week (YouTube Shorts) highlighting services, behind‑the‑scenes, or customer experiences.

Post a minimum of 2 high‑quality, long‑form videos per week (5–10 minutes).

Maintain an average monthly view count growth of at least 15%.

Achieve a minimum 50% average video retention rate.

Respond to 100% of YouTube comments within 24 hours.

Drive a minimum of 5 qualified leads per month directly from YouTube content.

Grow follower count by at least 10% month‑over‑month.

Organize and label 100% of raw footage weekly for easy retrieval.

Videography & Editing KPIs for TikTok

Post a minimum of 5+ high‑quality TikToks per week.

Achieve an average 7%+ engagement rate on posts.

Secure at least 5 direct leads per week from TikTok.

Grow follower count by at least 10% month‑over‑month.

Respond to 100% of relevant comments and DMs within 24 hours.

Social Engagement KPIs

Respond to 100% of inbound DMs and comments within 1 hour during business hours and within 24 hours after hours.

Initiate at least 20 new direct messages per week to potential customers.

Book a minimum of 5 appointments per week directly from social media engagement.

Achieve at least 15 units sold per month (target : 27–39 units for bonus commissions; 40+ for high‑performance bonus).

Provide a weekly social media metrics report detailing messages sent, replies made, appointments booked, units sold, and engagement rates.

Requirements

Proven experience in videography, video editing, and social media management (portfolio required).

Strong communication and interpersonal skills—written and spoken.

Ability to work independently and manage multiple projects simultaneously.

Familiarity with social media algorithms and best practices for engagement and conversions.

Alignment with our Core Values at all times.

Our Ideal Candidate Embodies Our Core Value

Strives for Excellence : never settle for “good enough.”

Innovative & Creative : approaches challenges with curiosity and experimentation.

Integrity‑Driven : honest, transparent, and always doing what’s right.

Dependable & Accountable : meets deadlines, follows through, and communicates proactively.

Results‑Oriented : owns outcomes, measures success, and continuously improves.

Team‑Oriented : supports colleagues, celebrates wins, and shares knowledge openly.

Growth Mindset : welcomes feedback, seeks learning opportunities, and pursues personal and professional growth.

Why Join Simple Details?

Cultivates Excellence : values‑driven environment rewarding initiative and creative impact.

Creative Freedom : shape brand perception with your ideas and showcase stunning vehicles.

High‑End Canvas : create content featuring the most impressive cars and transformations in the region.

Invested in Your Success : mentorship, professional development resources, and clear advancement paths.

Performance‑Based Growth : earn commissions and rewards for driving real business results.

Supportive Team : collaborative professionals who care about client experience and your growth.

Community Impact : inspire local car enthusiasts, loyal clients, and new fans daily.

If you’re ready to turn creativity into impact and help Simple Details become the premier name in automotive care and branding—apply now and let’s grow together!

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