Gap Inc. Senior Director, Channel Activation

Gap Inc. Senior Director, Channel Activation

About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic in sustainable luxury for all. Gap inspires the world to bring individuality to modern, responsibly made essentials. This simple idea-that we all deserve to belong, and on our own terms-is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.

About The Role

The Senior Director of Channel Activation is responsible for leading the Channel Activation team to execute full‑funnel media campaigns in the most effective way for Gap Inc. and its brands. Sitting within the broader Marketing Shared Services organization, this role is part of a new approach for Gap Inc. and will leverage a deep understanding of media channels and holistic media strategy to inform execution of media campaigns for Gap Inc.'s brands. In this role, you will a team of resources dedicated to specific media channels (i.e., Programmatic, Social, Search, Influencer) and will lead the coordination of efforts across channels and brands with Gap's media agency of record. You will consistently evaluate media activity at an enterprise level to remove duplicative media activity and share channel‑specific insights and best‑practices to constantly drive greater efficiency and effectiveness across media channels.

What You'll Do

• Oversee all company‑wide media investment across channels for all marketing campaigns and initiatives, directing the media agency buying team to ensure full execution of media plans.
• Own direct responsibility for investment of all paid media to ensure the right partners, pricing, and delivery on marketing campaigns.
• Work with Creative and Brand teams to ensure creative is optimized for various media channels.
• Identify opportunities for optimization, increased efficiency, and amplification across media channels by taking a holistic view of media activity for Gap Inc.'s brands.
• Regularly provide input to channel planners, leveraging insights from specific media channels to inform overall media strategy and allocation for both annual planning and campaign‑specific strategy.
• Establish and drive continuous improvements to ROAS by understanding the current and future media landscape and identifying opportunities to improve effectiveness on specific channels and optimize channel mix.
• Ensure that the media agency is optimizing and demonstrating mastery of the landscape by delivering best‑in‑class media activation that delivers on Gap Inc. goals and each brand's voice and messaging strategy.
• Develop media innovations to enhance performance and contribution of specific media channels, including but not limited to industry innovations, integrated marketing partnerships, marketing tech stack requirements, and new vendors.
• Partner with others in the media organization to drive new digital media initiatives and assist in the implementation of those programs.
• Act as company‑wide expert on paid media channels, consistently sharing insights and best practices with the media organization and brand teams to optimize Gap brands' media effectiveness.
• Manage multiple specialized teams dedicated to specific paid media channels to drive excellence across a variety of channels and objectives.
• Manage external relationships with key publishers and platforms to drive first‑to‑market partnerships.

Who You Are

Benefits At Gap Inc.

Gap Inc. is an equal‑opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long‑held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range : $203,500 - $274,700 USD

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Seniority Level

Director

Employment Type

Full‑time

Job Function

Sales and Business Development

Industries

Advertising Services

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