Director, Brand Marketing

If you’re looking for a purpose and not just a job, join the Smoothie King team and turn your purpose into a fulfilling passion! We're not just the pioneers of the nutritional smoothie; we're the champions of inspiring people to live a healthy and active lifestyle. With over 1300 stores and counting, we’ve grown to become the largest nutritional smoothie bar in the nation, with a simple recipe for success: Hire the best people, use the best ingredients, and blend with a purpose. At Smoothie King, we're serious about our clean ingredients and passionate about our guests' health and wellness journeys—but that doesn't mean we don't know how to have a good time. Here, you'll find work that's equal parts challenging and rewarding, all within a culture that's as amazing as our smoothies. We're committed to continuous improvement, achieving our goals, and fostering a supportive and collaborative environment where every team member can thrive. Overview The Director of Brand Marketing is the powerhouse behind increasing brand awareness, telling our story in a way that captivates our guests, and ensuring our marketing efforts drive real impact. From digital channels to in-store experiences, this leader oversees national and local marketing execution, juggling multiple agency partners—including creative, social, and media—to ensure every campaign aligns with our brand vision. Leading a team of brand marketers, digital strategists, and graphic designers, this role is the ultimate brand champion—fueling franchisee marketing success and keeping Smoothie King top of mind for guests nationwide. Brand Champion: Own the Smoothie King brand, ensuring consistent and compelling storytelling that excites internal teams, franchisees, and guests alike. 360° Marketing Execution: Develop and execute brand campaigns across multiple channels, ensuring brand integrity while scaling impact. Storytelling: Craft and communicate compelling and inspiring brand stories that resonate with our audience and strengthen brand loyalty. Creative Leadership: Lead the internal creative team to produce high-quality assets that support key marketing initiatives and enhance brand positioning. Strategic Thinking: Move seamlessly between high-level strategy and tactical execution, ensuring marketing programs are both innovative and results-driven and driving thought leadership amongst Smoothie King team members. Cross-functional Collaboration: Work closely with internal teams to align marketing strategies with business objectives. Retail & Operations Partnership: Lead the collaboration with Smoothie King Operations to develop in-store marketing strategies, optimize pricing, identify business opportunities, and coordinate POP support items with printers, operations, and franchisees. Budget Management: Track and manage brand marketing spend, ensuring efficiency and maximum impact across media, partnerships, events, and sponsorships. Business Analytics & Consumer Insights: Analyze data, connect the dots and tell the story of why. Have a deep understanding of drivers of performance of the brand. Identify opportunities and issues to drive brand growth and profitability. Responsible for forecast accuracy of ongoing demand to ensure strong in-market execution. Marketing Planning & Communications: Lead the development of compelling brand briefs and execute high-impact brand marketing programs from concept to completion, regularly evaluating return on investment. Social & Influencer Strategy: Develop campaign briefs and guide social media teams to align with overarching marketing pillars and strategies. Gift Card Program Oversight: Manage the Gift Card P&L, driving sales through in-store, online, and third-party distribution channels. Oversee the creative design and production for gift cards throughout the year. Responsibilities Excellent communication skills, capable of engaging with all levels of the organization. Strong analytical and problem-solving abilities with keen eye for marketing performance. Self-starter with ability to work independently. Friendly attitude in the face of adversity. Ability to thrive in a fast-paced environment while managing multiple projects. Ability to work cross-functionally and to coordinate communication across diverse work groups. Collaborative leader who values teamwork over individual recognition. Deep understanding of social media platforms, content strategies, and best practices. Promote the culture, values, and mission of Smoothie King. Qualifications A Bachelor’s degree in Marketing, Advertising, or Communications, preferred. At least five (5) years’ experience working in marketing-based roles in consumer marketing, retail, hospitality, and/or media field. Minimum five (5) years’ managerial experience. Proficiency in Microsoft Office Suite (Word, Outlook, PowerPoint, Excel). QSR experience highly preferred. Personal passion for health and fitness is a plus. What We Offer Join our team and enjoy an unusually fun work environment with an upbeat atmosphere and great team members. It is our purpose to maintain an environment our team members can brag about, where our focus and belief are built on our core values: We Are Better Together, We Keep Evolving, We Live Our Mission, We Do the Right Thing, and We Focus and Finish. With our core values at the forefront of every decision we make, it allows for collaboration, passion, and a no-limits mindset when it comes to your future! We keep our team happy with our great benefits package, free smoothies, flexible work schedules, office lunches and parties, monthly fitness challenges, free gym access, and more fun activities to make Smoothie King a happy and healthy place to work. Our Mission Inspire people to live a healthy and active lifestyle. Our Vision To be an integral part of every health and fitness journey. At Smoothie King, when we say inspire people, we mean everyone. We champion a diverse and inclusive workforce that is representative of the guests we serve. We blend the unique members of our organization, celebrating what is both common and different to grow better together and Rule the Day. The foundation of our diversity efforts is closely tied to our core values, which includes “We Are Better Together” and “We Do the Right Thing”. We are proud to be an equal opportunity employer and consider all qualified candidates, without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, or medical condition or disability. If you are a person with a disability and you need assistance in applying for a position with Smoothie King, please call our People Services Department at 214-935-8900 and direct assistance will be provided.

Qualifications

Excellent communication skills, capable of engaging with all levels of the organization. Strong analytical and problem-solving abilities with keen eye for marketing performance. Self-starter with ability to work independently. Friendly attitude in the face of adversity. Ability to thrive in a fast-paced environment while managing multiple projects. Ability to work cross-functionally and to coordinate communication across diverse work groups. Collaborative leader who values teamwork over individual recognition. Deep understanding of social media platforms, content strategies, and best practices. Promote the culture, values, and mission of Smoothie King.

Responsibilities

Brand Champion: Own the Smoothie King brand, ensuring consistent and compelling storytelling that excites internal teams, franchisees, and guests alike. 360° Marketing Execution: Develop and execute brand campaigns across multiple channels, ensuring brand integrity while scaling impact. Storytelling: Craft and communicate compelling and inspiring brand stories that resonate with our audience and strengthen brand loyalty. Creative Leadership: Lead the internal creative team to produce high-quality assets that support key marketing initiatives and enhance brand positioning. Strategic Thinking: Move seamlessly between high-level strategy and tactical execution, ensuring marketing programs are both innovative and results-driven and driving thought leadership amongst Smoothie King team members. Cross-functional Collaboration: Work closely with internal teams to align marketing strategies with business objectives. Retail & Operations Partnership: Lead the collaboration with Smoothie King Operations to develop in-store marketing strategies, optimize pricing, identify business opportunities, and coordinate POP support items with printers, operations, and franchisees. Budget Management: Track and manage brand marketing spend, ensuring efficiency and maximum impact across media, partnerships, events, and sponsorships. Business Analytics & Consumer Insights: Analyze data, connect the dots and tell the story of why. Have a deep understanding of drivers of performance of the brand. Identify opportunities and issues to drive brand growth and profitability. Responsible for forecast accuracy of ongoing demand to ensure strong in-market execution. Marketing Planning & Communications: Lead the development of compelling brand briefs and execute high-impact brand marketing programs from concept to completion, regularly evaluating return on investment. Social & Influencer Strategy: Develop campaign briefs and guide social media teams to align with overarching marketing pillars and strategies. Gift Card Program Oversight: Manage the Gift Card P&L, driving sales through in-store, online, and third-party distribution channels. Oversee the creative design and production for gift cards throughout the year.