Senior Marketing Manager

Title :

• Senior Marketing Manager  Job Type : Full Time, Remote Ragan Communications is seeking a Senior Marketing Manager who is a proven revenue-driven marketer, someone who owns products, builds full-funnel campaigns and delivers measurable results.
• This position is responsible for generating paid conversions, hitting revenue targets, and scaling a fast-growing portfolio of events, memberships, awards, and professional development products.
• Join a fast-growing business-to-business media company with a leadership position in the communications and marketing sector.
• You'll be part of a high-performing marketing team responsible for driving revenue from our best-in-class conferences, awards and other professional development programs on topics ranging from AI to employee experience to brand storytelling.
• You will lead the marketing strategy for assigned products and be accountable for conversion performance, forecasting, and revenue outcomes.
• The ideal candidate is creative, analytical, resourceful, and relentlessly focused on results.
• Key Responsibilities Own marketing strategy and execution for a defined set of Ragan products (events, awards, memberships or training).
• Build and optimize full-funnel marketing plans designed specifically to drive paid registrations, entries, or memberships.
• Create and manage multi-channel campaigns across email, paid social, organic social, partnerships, retargeting, and content marketing.
• Segment, target, and engage audiences using Ragan’s database, behavioral data, and industry insights.
• Conduct ongoing A / B testing to improve CTR, landing-page conversions, and overall return on ad spend.  Develop revenue forecasts, track performance, and report weekly progress toward revenue targets.
• Monitor daily and weekly performance dashboards, analyzing trends across audience segments, channels, and creative.
• Partner closely with content, sales, membership, and operations to align on goals, timing, and GTM strategy.
• Lead post-campaign analysis and internal reports on results, lessons learned, and future recommendations.

Required Experience We are only considering candidates who meet the following criteria :

Why Join Ragan :

Comprehensive benefits, including :

How to Apply We’re looking for someone who’s not only an exceptional writer but also pays close attention to detail – the kind of communicator who reads between the lines.

To demonstrate that, please include a brief cover letter explaining :