Digital Strategy & Optimization Program Manager

Company Summary

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Department Summary

Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.

Job Duties and Responsibilities

Candidates must be willing to participate in at least one in-person interview, which may include a live whiteboarding or technical assessment session.

The Program Manager of Digital Strategy & Optimization will architect and lead the enterprise-wide experimentation roadmap for DISH and Sling TV. This is a high-impact leadership role responsible for transforming site and customer insights into high-growth revenue engines. Rather than simply executing requests, you will serve as a strategic consultant to the business—prioritizing high-potential opportunities, standardizing testing methodologies, and scaling a world-class personalization program. Your mission is to maximize the performance of our site experiences by creating a frictionless, data-backed path to purchase that converts browsers into long-term subscribers.

Key Responsibilities:

• Build and manage a centralized, multi-quarter testing roadmap; shift the program from reactive "one-off" tests to a proactive strategy focused on optimization, personalization and long-term sales growth in close partnership with our Site Merch and Personalization leads
• Establish a rigorous framework for assessing optimization opportunities; use a "Value vs. Effort" scoring model to ensure resources are focused on the initiatives with the highest potential for impact on and
• Lead cross-functional workshops with cross functional teams to translate business pain points into sophisticated A/B and multivariate test plans that yield statistically significant and actionable results
• Direct the sales funnel analysis, identifying drop-off points and friction in the user journey; leverage Quantum Metric and Adobe Target to identify opportunities to improve performance and test into those strategies
• Spearhead a high-visibility cross-functional workstream dedicated to conversion improvement; act as the primary bridge between operations teams and stakeholders to ensure strategic alignment
• Ensure we are fully utilizing our MarTech stack by partnering across teams, and staying ahead of industry trends in AI optimization
• Serve as the internal evangelist for a "test-and-learn" culture, sharing insights and best practices across the organization to ensure that every digital touchpoint is informed by data

Skills, Experience and Requirements

Education and Experience:

• Bachelor’s degree in a quantitative or business field (Marketing, Statistics, Economics, . An MBA or specialized certifications (., CXL, Adobe Certified Expert) is highly preferred
• 6+ years of experience in digital marketing or e-commerce, with at least 3 years specifically dedicated to Conversion Rate Optimization (CRO) and A/B testing leadership on high-traffic, enterprise-level web properties

Skills and Qualifications:

• Proven ability to move beyond tactical execution to build and manage a holistic experimentation roadmap that directly correlates digital testing to bottom-line revenue and subscriber growth
• Understanding of experimentation design (test duration, sample size, significance, and power) and the ability to explain complex statistical outcomes to non-technical stakeholders
• Understanding of Adobe Experience Cloud (specifically Adobe Target and AEM) and behavioral analytics platforms (., Quantum Metric, ContentSquare, or FullStory) to drive personalization at scale
• Proficiency in Adobe Analytics or Google Analytics, with a demonstrated ability to synthesize multiple data sources in cohesive insights and actions
• Strong interpersonal skills with a "consultative" leadership style; proven success in navigating complex organizational structures to influence across teams including Product, Brand and Media teams
• Organizational skills with experience using framework models (., PIE, RICE, or ICE) to prioritize high-volume testing backlogs across multiple brands or business units
• Fluency in modern UX/UI principles, mobile-first design, and emerging digital trends (AI-driven personalization) to ensure the optimization program remains industry-leading

Visa sponsorship not available for this role

Salary RangesCompensation: $96,250.00/Year - $137,500.00/Year Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: .

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.