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VP of Marketing
VP of MarketingGrowthAssistant • Virginia Beach, VA, US
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VP of Marketing

VP of Marketing

GrowthAssistant • Virginia Beach, VA, US
[job_card.30_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

VP Of Marketing

GrowthAssistant embeds elite offshore talent with growth-obsessed founders and marketers. We help businesses scale faster, smarter, and more affordably. In 4 years of profitable growth, we've scaled to over $20M of revenue with blue chip clients like DoorDash, Shopify, and Harry's. We're looking for a VP of Marketing to join our tight-knit, entrepreneurial team.

About the Role

GrowthAssistant is entering its next growth phase and needs a hands-on VP of Marketing who can scale our B2B growth engine. This role combines strategic leadership and execution. You'll set the vision, roll up your sleeves to deliver campaigns, and build and lead a growing marketing team. The mandate : build a predictable demand pipeline, elevate our brand, and drive measurable revenue impact.

Core Responsibilities

Content Marketing & Demand Generation (~70%)

  • Develop and manage thought-leadership content (webinars, case studies, nurture tracks, whitepapers) and events (dinners, conferences) that accelerate buyer journeys.
  • Design and execute a full-funnel B2B demand generation strategy across paid, organic, account-based marketing, webinars, and partner channels.
  • Own campaign planning, budgeting, and attribution, with deep focus on CAC and ROI.
  • Partner closely with sales leadership to ensure smooth handoff of leads, alignment on SLAs, and shared pipeline goals.

Team Leadership & Development (~20%)

  • Manage, coach, and grow a high-performing marketing team across content, demand gen, and digital channels.
  • Provide clear direction and mentoring while also getting hands-on with key initiatives.
  • Foster a culture of experimentation, accountability, and continuous learning within the team.

    • Strategic & Cross-Functional (~10%)

  • Collaborate with Product, Operations, and Finance on pricing, packaging, and go-to-market launches.
  • Build transparent dashboards and reporting for leadership, translating performance data into actionable insights.
  • Act as a brand ambassador at webinars, events, and industry forums.
  • Stay ahead of market trends, AI-driven tools, and new marketing technologies to maintain a competitive edge.

    • Requirements

    Must-Have

  • 10+ years of progressive experience in marketing, with at least 5 years focused on B2B demand generation and a proven track record of delivering pipeline and ARR growth.
  • Experience managing and developing small marketing teams while remaining hands-on with execution.
  • Expertise across demand-gen channels (paid, organic, ABM, content, events).
  • Proficiency with HubSpot (or similar CRM / automation tools), paid media platforms, and attribution modeling.
  • Strong data orientation : able to translate analytics into strategy and tactical pivots.
  • Exceptional communication skills; confident presenting to internal leadership and external audiences.

    • Nice-to-Have

  • Background in staffing, outsourcing, or professional services.
  • Experience scaling a company from
  • Familiarity with AI / automation tools for marketing efficiency.
  • Exposure to international go-to-market strategies.
  • Prior experience in fast-moving start-ups or scale-ups.

    • Reporting & Team Structure

  • Reports to : CEO
  • Direct reports : Marketing team (content, demand gen, digital).
  • Location : St. Louis-based is preferred or willing to relocate (timing negotiable).
  • Travel :

    • What We Offer :

  • Competitive Compensation
  • Flexible Paid Time Off
  • Primarily Company Paid Medical, Dental, and Vision Plans
  • 401k Plan with Company Match
  • Dependent and Health Care Flexible Spending Accounts
  • Employee Assistance Program
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