DATABASE MARKETING SPECIALIST

Summary :

Evolve direct consumer communication processes and affects change for both traditional mail and email campaigns. Provide actionable recommendations to improve net revenues. Maintain in-depth knowledge of database marketing campaign design and performance. Assist in campaign production and monitoring.

Essential Functions and Responsibilities :

• Maintain in-depth knowledge of all DM campaigns, including strategy, segmentation, reinvestment, historical and recent performance
• Review analysis and make recommendations for changes and tests
• Regularly review procedures to ensure efficiency and the needs of all stakeholders are met
• Document inefficiencies, create plans to address them, and execute the plans
• Responsible for understanding marketing capabilities of all software systems used by DM
• Utilize the campaign management platform on a daily basis to set-up, schedule, deliver and report on all direct targeted communications
• Day-to-day management of campaigns from multiple communication channels, including but not limited to editing messages, design creation, copy reviews, structuring A / B tests, scheduling deliveries, and reporting on results
• Troubleshoot issues encountered during production of database marketing materials
• Responsible for understanding the needs of stakeholders upstream and downstream of database marketing
• Responsible for the research of guest specific questions from properties
• Provide support to Database Marketing team as needed
• Develop and document standard timelines of all workflows
• Manage campaigns to ensure initiatives are on strategy, on time, and within budget parameters
• Exhibit a proper attitude in effectively dealing with guests, management, team members, and outside contacts
• Ensure compliance with all applicable gaming laws and company internal controls, policies and procedures, Title 31, and federal regulations, as they apply to the position
• Perform other duties as assigned

Requirements : Qualifications

Work Cards

Physical Requirements

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. Must be able to perform the essential functions of the position with or without reasonable accommodation.