VP of Digital Marketing

Dripshipper Job Post

Dripshipper is the world's largest coffee dropshipper providing the easiest and most effective operations for anybody wanting to sell coffee.

Our community engages with us through app partners, agency partners, and sometimes from our website. Dripshipper is a robust distributed team that manages all areas of the business with a small team using whatever tools and methods necessary to hit our goals.

In particular for this role, own all our new free trial signups and activation rate from free trial to paid users. The vast majority of this is from digital marketing including, email marketing, SEO, ads, and more. Digital marketing at Dripshipper is not like your typical B2B SaaS company trying to drive leads that convert to high-paying customers. Our customers pay us on average $30 / hour so it requires us to have more of a B2C approach to profitably acquire our customers.

Your job is to execute our global, digital marketing strategy from end-to-end, including : driving free trials, converting to paid users from their free trial, leveling up communications to build awareness, website improvements, conversation rate improvements, community-building, and anything that will drive our community to the forefront of eCommerce.

Core Responsibilities

• Own and optimize the digital marketing function to scale free trials to Dripshipper.
• Meet and exceed the free trial and revenue goals per month by executing marketing campaigns across organic and paid marketing channels, including but not limited to : email marketing, paid acquisition, re-targeting, outbound, etc.
• Own our full-funnel marketing strategy, including increasing our conversion rates from free trial to paid.

Basically, your job on the above 3 core elements is to do "better" than we are already doing. We are doing well. But your job is to take it to the next level.

Also :

30-60-90

30 days in

60 days in

90 days in