Director of Product Marketing

Job Description

Job Description

Job Title : Director of Product Marketing

Employer : Everspin Technologies, Inc.

Department : Sales

Reports To : VP Sales

Terms : Full Time / Exempt / Salary / Hybrid

About Everspin

Headquartered in Chandler, Arizona, Everspin Technologies (Nasdaq : MRAM) is the worldwide leader in designing, manufacturing, and commercially shipping discrete and embedded Magnetoresistive RAM (MRAM) into markets and applications where data persistence and integrity, low latency, and security are paramount. With over 150 million MRAM products deployed in data centers, cloud storage, energy, industrial, automotive, and transportation markets, Everspin has built the strongest and fastest growing foundation of MRAM users in the world. For more information, visit www.everspin.com.

The Role

Reporting to VP Sales, and based in our Chandler, Arizona headquarters, the Director of Product Marketing will be responsible for all marketing objectives, strategies, programs and policies. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Defines and develops market requirement documents based on self-generated models, customer feedback, and industry data to define roadmap that delivers market share gains in key segments. Assists with developing marketing goals, budgets, pricing, and strategies that ensure alignment with greater business goals. Oversee critical marketing functions, including market research, communications, and product planning. Create and maintain product datasheets. Develop operational processes and policies that streamline decision-making and promote collaboration between marketing functions. Monitors and controls budgets, resources, and teams to implement and execute short-term and long-term marketing plans. This will require establishing partnerships with the suppliers of the above products by demonstrating the added value of MRAM in the applications, sponsoring reference designs, establishing go-to-market plans for the mutual benefit of the partners with the objective of direct sales growth of the included products.

Specific responsibilities will include :

• Product Development Market Modeling

Memory expertise to create and evaluate market information, TAM / SAM / SOM data to identify current and future revenue from existing and future products

Developing compelling product positioning and messaging, that highlights the unique value propositions of existing and new technology as well as partnerships

Providing the sales team with the necessary tools and information to effectively turn the reference designs and platforms into design wins.

Engaging with partners to gather feedback and insights on their products, align on specific segments and applications.

Creating and executing go-to-market strategies for each project

Monitoring the progress of each partnership with basic program management principles.

Qualifications & competencies

Market application analysis, competitive analysis

Strong understanding of Serial, Parallel, and DDRx memory protocols

Excellent written and verbal communication skills.

Strong customer orientation and ability to understand customer needs.

Ability to develop innovative marketing strategies and campaigns.

Physical Demands and Work Environment

and / or use a keyboard